Trademarks are companies’ most valuable assets—just ask Google® or Apple®.TotalTM logo

Organizations like LegalZoom and Nolo provide assistance with registering your trademark, and you can even do it yourself at the USPTO website. But registration is just a small piece of a successful trademark strategy.

Major corporations have teams of experts focused on trademark strategy, clearance, registration, and monitoring. These teams assertively defend the corporation’s rights through cease and desist actions, intellectual property (IP) asset management, and, if necessary, infringement litigation.

As a TotalTM client, you will benefit from comprehensive services usually provided to major corporations by the large (and very expensive) law firms. We are your partners in securing and protecting your trademark.

The TotalTM Complete Trademark Package has everything you’ll need to plan for, register, and protect your trademark, including:

  1. Strategic discussions about your branding and trademark needs.
  2. A comprehensive trademark search using multiple sources.
  3. Suggestions for proper trademark categorization to minimize cost and maximize your trademark’s protection.
  4. Phone or in-person consultations as needed.
  5. USPTO trademark application preparation.
  6. Responding to technical Office actions issued by the USPTO.
  7. Filing all forms and paperwork throughout the process.
  8. One year of defensive monitoring alerting you to any possible threats to your trademark.
  9. Discounted rates for EmergeCounsel’s other customized legal services.

The TotalTM Complete Trademark Package is available to EmergeCounsel clients at the low rate of $850 plus the USPTO filing fee, which ranges from $225 to $325. There are discounts for multiple marks—contact us for pricing.

Are you facing a USPTO Office action on your trademark application?

Trademark law is arcane, and a significant majority of trademark applicants receive an Office action from their USPTO examining attorney. EmergeCounsel has years of technical trademark experience, and can quickly define the problem and offer expert advice on how to overcome it.

For technical office actions, we will issue a response for a flat rate of $285 (this is included in the TotalTM Complete Trademark Package).

For complex office actions (likelihood of confusion, descriptiveness, etc.), we will research, strategize, and submit a response for $285 per hour or a $1,000 flat fee—whichever is most cost-effective for you.

Have you already received a trademark registration? If you aren’t already, you should be actively monitoring your mark for infringement.

TotalTM’s Trademark Monitoring Package helps you protect your trademark and be aware of any new USPTO applications that may be infringing on your rights.

As a Trademark Monitoring Package client, your mark will be monitored around the clock and we will notify you within 48 hours of a potentially infringing mark being filed. We also offer complimentary consultations about whether or not to address the possible infringement, and we can strategize the best course of action for you.

Do you have evidence of trademark infringement, or have you received a cease and desist letter?

It is essential that you seek counsel from a trademark lawyer before attempting to fight trademark infringement. EmergeCounsel has extensive experience in litigating trademark infringement cases, and we have successfully negotiated and litigated trademark issues for a wide variety of clients. Contact us today to see what we can do for you.

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EmergeCounsel is a dedicated partner in your success. Are you ready to take your emerging business to the next level?