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Securing a Trademark

Securing a Trademark

Did you know that Kim Kardashian just secured her daughter North West’s name as a trademark for cosmetics before even launching the cosmetics brand?  In fact, many, if not most, famous brands secure the naming rights with trademark protection before product launch.  By doing so, they alleviate the risk they would be stuck with a branded product that is perhaps unprotectable or even sued.

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What is a Trade Secret?

What is a Trade Secret?

What is a Trade Secret, and How Can You Protect Yours? Trade secrets are carefully guarded procedures or methods that provide businesses with a competitive edge over their competitors. In short, how do you know if your company’s process, recipe, algorithm, or other...

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How to Protect and Build Value in a Brand

How to Protect and Build Value in a Brand

Strap on Your Boots: Zero to CEO - with Jason Sherman  Intro to episode 'In this episode of Zero to CEO, I speak to Intellectual property and business attorney, Founder and Managing Partner of EmergeCounsel, Steven Weigler. Steven is the Founder and Managing Partner...

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Taco Tuesday and the Shelf Life of a Trademark

Taco Tuesday and the Shelf Life of a Trademark

The term “Taco Tuesday” has been getting tremendous attention lately. Including a globally recognized basketball icon and an internationally franchised restaurant chain. What has all the fuss been about? Intellectual property and trademark laws surrounding a...

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Protecting Your E-Commerce Brand

Protecting Your E-Commerce Brand

E-Commerce Secrets To Scale Protecting Your E-Commerce Brand Intro to episode I know many brands are really struggling with copyright and trademark infringement and whether or not they should get a patent or trademark. Steve and I talk all about how you, as a brand,...

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Protect Your Assets

Protect Your Assets

Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.

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Protecting Your E-Commerce Brand

Protecting Your E-Commerce Brand

E-Commerce Secrets To Scale Protecting Your E-Commerce Brand Intro to episode I know many brands are really struggling with copyright and trademark infringement and whether or not they should get a patent or trademark. Steve and I talk all about how you, as a brand,...

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Influential Entrepreneurs Podcast

Influential Entrepreneurs Podcast

Steven Weigler Featured on Influential Entrepreneurs Podcast Intro to Episode: Steven is the Founder and Managing Partner of EmergeCounsel, whose mission is to provide a worldwide clientele with legal counsel on the protection of intellectual property and business...

USPTO & US Copyright Office NFT Joint Study Results

USPTO & US Copyright Office NFT Joint Study Results

Study Finds that Existing Law is Sufficient to Address Infringement of NFT Applications Recently, in an NFT joint study by the United States Patent and Trademark Office (USPTO) and the United States Copyright Office. Officials found that the enforcement mechanisms...

Go in-depth with ebooks:

Influential Entrepreneurs Podcast

Influential Entrepreneurs Podcast

Steven Weigler Featured on Influential Entrepreneurs Podcast Intro to Episode: Steven is the Founder and Managing Partner of EmergeCounsel, whose mission is to provide a worldwide clientele with legal counsel on the protection of intellectual property and business...

USPTO & US Copyright Office NFT Joint Study Results

USPTO & US Copyright Office NFT Joint Study Results

Study Finds that Existing Law is Sufficient to Address Infringement of NFT Applications Recently, in an NFT joint study by the United States Patent and Trademark Office (USPTO) and the United States Copyright Office. Officials found that the enforcement mechanisms...