This SBE webinar “What is Your Brand? What is Your Protection?” will cover how brand protection fits into your marketing efforts and share brand horror stories of hindsight.
Beyond a Logo: Building and Protecting Your Brand
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KIPO Trademark Guidelines for Virtual Goods
Have you recently noticed that notable companies such as Nike, Samsung Construction and Technology Corporation (Samsung C&T), and Hyundai Motor Companies have been increasingly filling trademark applications to cover their virtual goods? Well, all these attempts...
Trademarks and the Metaverse
The metaverse has been a game changer in the field of commerce. Perhaps one of its most significant benefits is its ability to provide brands with endless possibilities to create new experiences and virtual products. But, have you ever wondered why every company is...
Importance of International Trademark Protection
The importance of international trademark protection, and what is the best option for your business? A trademark is a source indicator to distinguish an entity’s goods and services from others. It is also known as a brand (think Oreos for cookies, Spotify as a music...
Protect Your Assets
Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.
Trademark Protection for the Fashion Industry
Consumers want to trust the brands they shop with and registering a trademark is the first step to building a brand that consumers will come to remember and develop loyalty toward.
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Learn more with podcasts
Influential Entrepreneurs Podcast
Steven Weigler Featured on Influential Entrepreneurs Podcast Intro to Episode: Steven is the Founder and Managing Partner of EmergeCounsel, whose mission is to provide a worldwide clientele with legal counsel on the protection of intellectual property and business...
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recent videos
Protect Your Assets
Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.
No Bad Stats: Debunking Myths About Black Students with Dr. Ivory Toldson
EmergeCounsel has a long-standing and close relationship with A+ Colorado, an organization focusing on the evaluation and advocacy for district-level decisions, policies, and approaches to impact student achievement primarily in Denver Public Schools. Our very own...
Learn more with podcasts
Influential Entrepreneurs Podcast
Steven Weigler Featured on Influential Entrepreneurs Podcast Intro to Episode: Steven is the Founder and Managing Partner of EmergeCounsel, whose mission is to provide a worldwide clientele with legal counsel on the protection of intellectual property and business...
recent videos
USPTO & US Copyright Office NFT Joint Study Results
Study Finds that Existing Law is Sufficient to Address Infringement of NFT Applications Recently, in an NFT joint study by the United States Patent and Trademark Office (USPTO) and the United States Copyright Office. Officials found that the enforcement mechanisms...
Company or Corporation?
What is the Best Business Type for Your Emerging Business? In the early days of your business, you likely filed your company as a “sole proprietorship” or “limited liability company” (LLC). However, as your business grows and changes, a corporation might make sense...
Go in-depth with ebooks:
USPTO & US Copyright Office NFT Joint Study Results
Study Finds that Existing Law is Sufficient to Address Infringement of NFT Applications Recently, in an NFT joint study by the United States Patent and Trademark Office (USPTO) and the United States Copyright Office. Officials found that the enforcement mechanisms...
Company or Corporation?
What is the Best Business Type for Your Emerging Business? In the early days of your business, you likely filed your company as a “sole proprietorship” or “limited liability company” (LLC). However, as your business grows and changes, a corporation might make sense...