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Trademark Protection for the Fashion Industry

Trademark Protection for the Fashion Industry

by Sarah Dewar | May 27, 2021 | Featured, Trademark

What is a trademark? Trademarks are source indicators. A trademark can be a word, phrase, or design and is used to identify a brand’s specific goods and services in the marketplace (Lanham Act §45, 15 U.S.C. § 1127). As the brand matures, the trademark generally...
International Brand Protection for eCommerce: “My Wife Quit Her Job” with Steve Chou

International Brand Protection for eCommerce: “My Wife Quit Her Job” with Steve Chou

by Steven Weigler | Dec 28, 2020 | Podcasts, Small Business Growth

https://emergecounsel.com/wp-content/uploads/TrademarksHB.mp4   Podcast Summary Steve Chou’s eCommerce podcast, “My Wife Quit Her Job” studies successful techniques to build online businesses. In this episode, Steve Weigler discusses “International Brand...
The 4 Benefits of Having Ongoing Trademark Counsel for Your Business

The 4 Benefits of Having Ongoing Trademark Counsel for Your Business

by Steven Weigler | Jun 20, 2018 | Trademark

If you run a business, then this probably isn’t the first time that you’ve heard about trademarks. Maybe you already have registered marks, or have run into some issues in trying to register one. Although getting your trademark registered is, theoretically, a...
Brand Protection: The One Thing Every Business Must Do…But Often Doesn’t

Brand Protection: The One Thing Every Business Must Do…But Often Doesn’t

by Steven Weigler | Jun 22, 2017 | Intellectual Property

Starbucks spent $387 million last year alone to create an entire user experience through branding and brand protection.  Take away that branding, and the remainder would be nothing but (some would say mediocre) cup of coffee in a paper cup. Possibly to a lesser...

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