Most people agree that sometimes an online review of a product helps them make a decision when buying a product from Amazon. However, what happens when the reviews have been influenced by a particular desired outcome? If Amazon’s fake review lawsuit is anything to go...
The metaverse has been a game changer in the field of commerce. Perhaps one of its most significant benefits is its ability to provide brands with endless possibilities to create new experiences and virtual products. But, have you ever wondered why every company is...
What is a trademark? Trademarks are source indicators. A trademark can be a word, phrase, or design and is used to identify a brand’s specific goods and services in the marketplace (Lanham Act §45, 15 U.S.C. § 1127). As the brand matures, the trademark generally...
https://emergecounsel.com/wp-content/uploads/TrademarksHB.mp4 Podcast Summary Steve Chou’s eCommerce podcast, “My Wife Quit Her Job” studies successful techniques to build online businesses. In this episode, Steve Weigler discusses “International Brand...
If you run a business, this probably isn’t the first time that you’ve heard about trademarks. Here are four benefits of having ongoing trademark counsel for your business. Maybe you already have registered marks or have run into some issues in trying to register one....
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