Brand Protection

Brand Protection: The One Thing Every Business Must Do…But Often Doesn’t

Posted Posted in Business Attorney, Intellectual property, Law and business

Starbucks spent $387 Million last year alone to create an entire user experience through branding and brand protection.  Take away that branding, and the remainder would be nothing but (some would say mediocre) cup of coffee in a paper cup. Possibly to a lesser extent, every business focuses on creating a brand because it essentially…