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Why Innovative Companies Do Not Use Descriptive Brands

Why Innovative Companies Do Not Use Descriptive Brands

Recently, I was looking at the names of “The World’s Most Innovative Companies” in FastCompany magazine (March/April 2021) and noticed something. Almost every one had an arbitrary (not related to the good or service e.g. Apple for computers) or fanciful (made up like...

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Why Innovative Companies Do Not Use Descriptive Brands

Why Innovative Companies Do Not Use Descriptive Brands

Recently, I was looking at the names of “The World’s Most Innovative Companies” in FastCompany magazine (March/April 2021) and noticed something. Almost every one had an arbitrary (not related to the good or service e.g. Apple for computers) or fanciful (made up like...

read more
American Bar Association: GPSolo eReport

American Bar Association: GPSolo eReport

The American Bar Association has an installment for their GPSolo eReport column featuring introductions of their new Division members. Up this month was our very own Steve Weigler; see what he had to say by clicking the link below: American Bar Association GPSolo...

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Search is Everything. Everything is Search.

Search is Everything. Everything is Search.

Prior to filing a trademark, there is no legal requirement a comprehensive search be conducted. In fact, there are many cheap ways to obtain a federally registered trademark; including doing it yourself, through a service like LegalZoom, or a number of other law firms...

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Securing Intellectual Property E-Book

Securing Intellectual Property E-Book

You Snooze, You Lose What Every Entrepreneur Needs to Know About Securing Intellectual Property Looking for a guide to building an intellectual property strategy and protecting your vital business assets? Download “You Snooze, You Lose: What Every Entrepreneur Needs...

Trademark Application Issues Ebook

Trademark Application Issues Ebook

Oh, No! There Was an Issue With My Trademark Application? Was there a problem with your trademark application? Are you dealing with confusing questions about securing a trademark? Then check out our free eBook: "Oh No! There Was an Issue with My Trademark...

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eCommerce: The Amazon Seller Risk Mitigation Strategy

eCommerce: The Amazon Seller Risk Mitigation Strategy

Amazon has become a household name that evokes mixed reactions from consumers as well as my eCommerce clients. While many see this platform as an opportunity to optimize profitability, there are risks. A recent survey of over 1,000 Amazon Seller participants from...

Learn more with podcasts

recent videos

eCommerce: The Amazon Seller Risk Mitigation Strategy

eCommerce: The Amazon Seller Risk Mitigation Strategy

Amazon has become a household name that evokes mixed reactions from consumers as well as my eCommerce clients. While many see this platform as an opportunity to optimize profitability, there are risks. A recent survey of over 1,000 Amazon Seller participants from...

Go in-depth with ebooks:

Securing Intellectual Property E-Book

Securing Intellectual Property E-Book

You Snooze, You Lose What Every Entrepreneur Needs to Know About Securing Intellectual Property Looking for a guide to building an intellectual property strategy and protecting your vital business assets? Download “You Snooze, You Lose: What Every Entrepreneur Needs...

Trademark Application Issues Ebook

Trademark Application Issues Ebook

Oh, No! There Was an Issue With My Trademark Application? Was there a problem with your trademark application? Are you dealing with confusing questions about securing a trademark? Then check out our free eBook: "Oh No! There Was an Issue with My Trademark...