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Amazon: The IP Accelerator is Dead?

Amazon: The IP Accelerator is Dead?

As attorneys specializing in brand protection, we obviously see serious advantage in trademark protection.  Trademarks are source indicators (e.g. Oreos for cookies, Nordstrom for retail store services).  Trademark registration provides a presumption of exclusive...

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Additional Resources

Protect Your Assets

Protect Your Assets

Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.

read more
Amazon: The IP Accelerator is Dead?

Amazon: The IP Accelerator is Dead?

As attorneys specializing in brand protection, we obviously see serious advantage in trademark protection.  Trademarks are source indicators (e.g. Oreos for cookies, Nordstrom for retail store services).  Trademark registration provides a presumption of exclusive...

read more
Trademark Protection for the Fashion Industry

Trademark Protection for the Fashion Industry

What is a trademark? Trademarks are source indicators. A trademark can be a word, phrase, or design and is used to identify a brand’s specific goods and services in the marketplace (Lanham Act §45, 15 U.S.C. § 1127). As the brand matures, the trademark generally...

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Why Innovative Companies Do Not Use Descriptive Brands

Why Innovative Companies Do Not Use Descriptive Brands

Recently, I was looking at the names of “The World’s Most Innovative Companies” in FastCompany magazine (March/April 2021) and noticed something. Almost every one had an arbitrary (not related to the good or service e.g. Apple for computers) or fanciful (made up like...

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Learn more with podcasts

Protect Your Assets

Protect Your Assets

Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.

Go in-depth with ebooks:

Securing Intellectual Property E-Book

Securing Intellectual Property E-Book

You Snooze, You Lose What Every Entrepreneur Needs to Know About Securing Intellectual Property Looking for a guide to building an intellectual property strategy and protecting your vital business assets? Download “You Snooze, You Lose: What Every Entrepreneur Needs...

Trademark Application Issues Ebook

Trademark Application Issues Ebook

Oh, No! There Was an Issue With My Trademark Application? Was there a problem with your trademark application? Are you dealing with confusing questions about securing a trademark? Then check out our free eBook: "Oh No! There Was an Issue with My Trademark...

recent videos

Protect Your Assets

Protect Your Assets

Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.

Learn more with podcasts

Protect Your Assets

Protect Your Assets

Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.

recent videos

Protect Your Assets

Protect Your Assets

Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.

Go in-depth with ebooks:

Securing Intellectual Property E-Book

Securing Intellectual Property E-Book

You Snooze, You Lose What Every Entrepreneur Needs to Know About Securing Intellectual Property Looking for a guide to building an intellectual property strategy and protecting your vital business assets? Download “You Snooze, You Lose: What Every Entrepreneur Needs...

Trademark Application Issues Ebook

Trademark Application Issues Ebook

Oh, No! There Was an Issue With My Trademark Application? Was there a problem with your trademark application? Are you dealing with confusing questions about securing a trademark? Then check out our free eBook: "Oh No! There Was an Issue with My Trademark...