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Why Innovative Companies Do Not Use Descriptive Brands
Recently, I was looking at the names of “The World’s Most Innovative Companies” in FastCompany magazine (March/April 2021) and noticed something. Almost every one had an arbitrary (not related to the good or service e.g. Apple for computers) or fanciful (made up like...
Additional Resources
Why Innovative Companies Do Not Use Descriptive Brands
Recently, I was looking at the names of “The World’s Most Innovative Companies” in FastCompany magazine (March/April 2021) and noticed something. Almost every one had an arbitrary (not related to the good or service e.g. Apple for computers) or fanciful (made up like...
Why Trademarks Matter – And How To Get Yours – “The Quiet Light” with Joe Valley
Podcast Summary: EmergeCounsel's founding attorney Steve Weigler and Joe Valley with "The Quiet Light" Podcast discuss why trademarks matter and how to get them. Clicking the link above you will access the full episode, transcription of podcast, and more information...
American Bar Association: GPSolo eReport
The American Bar Association has an installment for their GPSolo eReport column featuring introductions of their new Division members. Up this month was our very own Steve Weigler; see what he had to say by clicking the link below: American Bar Association GPSolo...
Protecting Your Brand – “Where Beauty Meets Brains” Episode 161 with Jodi Katz
Podcast Summary Jodi states it best, "Steve Weigler is a mastermind when it comes to protecting your brand. After many entrepreneurial pursuits of his own, he’s come to understand more than just the legal side of building a business, giving him a unique perspective...
Search is Everything. Everything is Search.
Prior to filing a trademark, there is no legal requirement a comprehensive search be conducted. In fact, there are many cheap ways to obtain a federally registered trademark; including doing it yourself, through a service like LegalZoom, or a number of other law firms...
Steve Weigler Named As 2021 Colorado Super Lawyer
Steve Weigler, EmergeCounsel’s founder and attorney, has been selected to the 2021Colorado Super Lawyers list. No more than five percent of the lawyers in the state are selected by Super Lawyers.
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Learn more with podcasts
Why Trademarks Matter – And How To Get Yours – “The Quiet Light” with Joe Valley
Podcast Summary: EmergeCounsel's founding attorney Steve Weigler and Joe Valley with "The Quiet Light" Podcast discuss why trademarks matter and how to get them. Clicking the link above you will access the full episode, transcription of podcast, and more information...
Go in-depth with ebooks:
Securing Intellectual Property E-Book
You Snooze, You Lose What Every Entrepreneur Needs to Know About Securing Intellectual Property Looking for a guide to building an intellectual property strategy and protecting your vital business assets? Download “You Snooze, You Lose: What Every Entrepreneur Needs...
Trademark Application Issues Ebook
Oh, No! There Was an Issue With My Trademark Application? Was there a problem with your trademark application? Are you dealing with confusing questions about securing a trademark? Then check out our free eBook: "Oh No! There Was an Issue with My Trademark...
recent videos
eCommerce: The Amazon Seller Risk Mitigation Strategy
Amazon has become a household name that evokes mixed reactions from consumers as well as my eCommerce clients. While many see this platform as an opportunity to optimize profitability, there are risks. A recent survey of over 1,000 Amazon Seller participants from...
Obtaining a Registered Trademark for Amazon Brand Registry 2.0
EmergeCounsel is proud to announce our newest flat-fee offering: trademark services for Amazon sellers wishing to take advantage of Amazon's Brand Registry 2.0 and protect their products and intellectual property from counterfeiters,...
Learn more with podcasts
Why Trademarks Matter – And How To Get Yours – “The Quiet Light” with Joe Valley
Podcast Summary: EmergeCounsel's founding attorney Steve Weigler and Joe Valley with "The Quiet Light" Podcast discuss why trademarks matter and how to get them. Clicking the link above you will access the full episode, transcription of podcast, and more information...
recent videos
eCommerce: The Amazon Seller Risk Mitigation Strategy
Amazon has become a household name that evokes mixed reactions from consumers as well as my eCommerce clients. While many see this platform as an opportunity to optimize profitability, there are risks. A recent survey of over 1,000 Amazon Seller participants from...
Obtaining a Registered Trademark for Amazon Brand Registry 2.0
EmergeCounsel is proud to announce our newest flat-fee offering: trademark services for Amazon sellers wishing to take advantage of Amazon's Brand Registry 2.0 and protect their products and intellectual property from counterfeiters,...
Go in-depth with ebooks:
Securing Intellectual Property E-Book
You Snooze, You Lose What Every Entrepreneur Needs to Know About Securing Intellectual Property Looking for a guide to building an intellectual property strategy and protecting your vital business assets? Download “You Snooze, You Lose: What Every Entrepreneur Needs...
Trademark Application Issues Ebook
Oh, No! There Was an Issue With My Trademark Application? Was there a problem with your trademark application? Are you dealing with confusing questions about securing a trademark? Then check out our free eBook: "Oh No! There Was an Issue with My Trademark...