News and Resources
browse by topic:
Featured article
Amazon: The IP Accelerator is Dead?
As attorneys specializing in brand protection, we obviously see serious advantage in trademark protection. Trademarks are source indicators (e.g. Oreos for cookies, Nordstrom for retail store services). Trademark registration provides a presumption of exclusive...
Additional Resources
Protect Your Assets
Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.
Amazon: The IP Accelerator is Dead?
As attorneys specializing in brand protection, we obviously see serious advantage in trademark protection. Trademarks are source indicators (e.g. Oreos for cookies, Nordstrom for retail store services). Trademark registration provides a presumption of exclusive...
Trademark Protection for the Fashion Industry
What is a trademark? Trademarks are source indicators. A trademark can be a word, phrase, or design and is used to identify a brand’s specific goods and services in the marketplace (Lanham Act §45, 15 U.S.C. § 1127). As the brand matures, the trademark generally...
Why Privacy Policies Should be at the Top of Your To-Do List
You have probably seen the website pop ups, “do you accept these cookies?” or even heard California and the EU have created privacy laws. Why should your company care about privacy when you are not based in Europe or California? The Laws Probably Apply...
No Bad Stats: Debunking Myths About Black students with Dr. Ivory Toldson
EmergeCounsel has a long standing and close relationship with A+ Colorado, an organization focusing on the evaluation and advocacy for district-level decisions, policies, and approaches to impact student achievement primarily in Denver Public Schools. Our very own...
Why Innovative Companies Do Not Use Descriptive Brands
Recently, I was looking at the names of “The World’s Most Innovative Companies” in FastCompany magazine (March/April 2021) and noticed something. Almost every one had an arbitrary (not related to the good or service e.g. Apple for computers) or fanciful (made up like...
browse by topic:
Learn more with podcasts
Protect Your Assets
Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.
Go in-depth with ebooks:
Securing Intellectual Property E-Book
You Snooze, You Lose What Every Entrepreneur Needs to Know About Securing Intellectual Property Looking for a guide to building an intellectual property strategy and protecting your vital business assets? Download “You Snooze, You Lose: What Every Entrepreneur Needs...
Trademark Application Issues Ebook
Oh, No! There Was an Issue With My Trademark Application? Was there a problem with your trademark application? Are you dealing with confusing questions about securing a trademark? Then check out our free eBook: "Oh No! There Was an Issue with My Trademark...
recent videos
Protect Your Assets
Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.
No Bad Stats: Debunking Myths About Black students with Dr. Ivory Toldson
EmergeCounsel has a long standing and close relationship with A+ Colorado, an organization focusing on the evaluation and advocacy for district-level decisions, policies, and approaches to impact student achievement primarily in Denver Public Schools. Our very own...
Learn more with podcasts
Protect Your Assets
Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.
recent videos
Protect Your Assets
Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.
No Bad Stats: Debunking Myths About Black students with Dr. Ivory Toldson
EmergeCounsel has a long standing and close relationship with A+ Colorado, an organization focusing on the evaluation and advocacy for district-level decisions, policies, and approaches to impact student achievement primarily in Denver Public Schools. Our very own...
Go in-depth with ebooks:
Securing Intellectual Property E-Book
You Snooze, You Lose What Every Entrepreneur Needs to Know About Securing Intellectual Property Looking for a guide to building an intellectual property strategy and protecting your vital business assets? Download “You Snooze, You Lose: What Every Entrepreneur Needs...
Trademark Application Issues Ebook
Oh, No! There Was an Issue With My Trademark Application? Was there a problem with your trademark application? Are you dealing with confusing questions about securing a trademark? Then check out our free eBook: "Oh No! There Was an Issue with My Trademark...