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Why Innovative Companies Do Not Use Descriptive Brands

Why Innovative Companies Do Not Use Descriptive Brands

Recently, I was looking at the names of “The World’s Most Innovative Companies” in FastCompany magazine (March/April 2021) and noticed something. Almost every one had an arbitrary (not related to the good or service e.g. Apple for computers) or fanciful (made up like...

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American Bar Association: GPSolo eReport

American Bar Association: GPSolo eReport

The American Bar Association has an installment for their GPSolo eReport column featuring introductions of their new Division members. Up this month was our very own Steve Weigler; see what he had to say by clicking the link below: American Bar Association GPSolo...

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