Trademark Protection and the Importance of Being Amazon Brand Registered EComcrew Ecommerce Podcast - with Mike Jackness [button...
Trademark Protection
read more
browse by topic:
Ins and Outs of International Trademark Protection
Do You Need International Trademark Protection? How Can You Obtain It? Trademarks protect brands, which are generally a company’s biggest growing asset. Think about why Bose® Headphones sell more than XYZ Headphones, all things being equal. Bose is an excellent brand...
Securing a Trademark
Did you know that Kim Kardashian just secured her daughter North West’s name as a trademark for cosmetics before even launching the cosmetics brand? In fact, many, if not most, famous brands secure the naming rights with trademark protection before product launch. By doing so, they alleviate the risk they would be stuck with a branded product that is perhaps unprotectable or even sued.
Taco Tuesday and the Shelf Life of a Trademark
The term “Taco Tuesday” has been getting tremendous attention lately. Including a globally recognized basketball icon and an internationally franchised restaurant chain. What has all the fuss been about? Intellectual property and trademark laws surrounding a...
What eCommerce Sellers Should Know About European Regulations
The eCommerce Seller EU Legal Strategy I am just finishing my third trip to Europe in less than a year, where I have been spending time building my connections with EU business and IP attorneys and accountancies. Obviously, major eCommerce sellers are paying attention...
Risk Management For eCommerce Sellers
It’s clear that eCommerce is more than just a passing fad. eCommerce has become the core business model for most retail companies. Online shopping has evolved to comprise a large percentage of most businesses’ sales, and this is only growing in a post-pandemic world....
browse by topic:
Learn more with podcasts
Trademark Protection
Trademark Protection and the Importance of Being Amazon Brand Registered EComcrew Ecommerce Podcast - with Mike Jackness [button...
Go in-depth with ebooks:
Securing Intellectual Property E-Book
An entrepreneur himself, Steven is passionate about helping business owners achieve their goals and receive expert, empathetic legal support.
Trademark Application Issues Ebook
An entrepreneur himself, Steven is passionate about helping business owners achieve their goals and receive expert, empathetic legal support.
recent videos
Beyond a Logo: Building and Protecting Your Brand
This SBE webinar “What is Your Brand? What is Your Protection?” will cover how brand protection fits into your marketing efforts and share brand horror stories of hindsight.
Protect Your Assets
Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.
Learn more with podcasts
Fair Use and Copyright Protection
Fair Use Guidance for Small Business Owners As a small business owner, navigating the numerous complex legal requirements can be overwhelming. Copyright laws especially affect small business owners every day as they attempt to create social media posts and other...
recent videos
Fair Use and Copyright Protection
Fair Use Guidance for Small Business Owners As a small business owner, navigating the numerous complex legal requirements can be overwhelming. Copyright laws especially affect small business owners every day as they attempt to create social media posts and other...
Trademark Protection
Trademark Protection and the Importance of Being Amazon Brand Registered EComcrew Ecommerce Podcast - with Mike Jackness [button...
Go in-depth with ebooks:
Fair Use and Copyright Protection
Fair Use Guidance for Small Business Owners As a small business owner, navigating the numerous complex legal requirements can be overwhelming. Copyright laws especially affect small business owners every day as they attempt to create social media posts and other...
Trademark Protection
Trademark Protection and the Importance of Being Amazon Brand Registered EComcrew Ecommerce Podcast - with Mike Jackness [button...