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Protect Your Assets

Protect Your Assets

Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.

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Trademark Protection for the Fashion Industry

Trademark Protection for the Fashion Industry

What is a trademark? Trademarks are source indicators. A trademark can be a word, phrase, or design and is used to identify a brand’s specific goods and services in the marketplace (Lanham Act §45, 15 U.S.C. § 1127). As the brand matures, the trademark generally...

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Search is Everything. Everything is Search.

Search is Everything. Everything is Search.

Prior to filing a trademark, there is no legal requirement a comprehensive search be conducted. In fact, there are many cheap ways to obtain a federally registered trademark; including doing it yourself, through a service like LegalZoom, or a number of other law firms...

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Can You Trademark a 3-D Shape?

Can You Trademark a 3-D Shape?

Trademark law is an extremely complicated topic for business owners, but it’s also one of the most essential parts of protecting your business branding efforts and your intellectual property. Trademarking your name or logo ensures that consumers aren’t confused by...

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Learn more with podcasts

Protect Your Assets

Protect Your Assets

Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.

Go in-depth with ebooks:

Securing Intellectual Property E-Book

Securing Intellectual Property E-Book

You Snooze, You Lose What Every Entrepreneur Needs to Know About Securing Intellectual Property Looking for a guide to building an intellectual property strategy and protecting your vital business assets? Download “You Snooze, You Lose: What Every Entrepreneur Needs...

Trademark Application Issues Ebook

Trademark Application Issues Ebook

Oh, No! There Was an Issue With My Trademark Application? Was there a problem with your trademark application? Are you dealing with confusing questions about securing a trademark? Then check out our free eBook: "Oh No! There Was an Issue with My Trademark...

recent videos

Protect Your Assets

Protect Your Assets

Kenny and Steve discuss how creating, quantifying and protecting a strong brand can increase the value of a company. They also explore how potential business acquirers value intellectual property in GrowthAmplifiers podcast.

Learn more with podcasts

The Not-So-Easy Skill of Managing Up

The Not-So-Easy Skill of Managing Up

There are a lot of things an entrepreneurial business needs to do right to succeed. The ability to grow and manage sales, finance, marketing, and operations.  There also needs to be a competitive advantage to lead a consumer to choose the company’s good or service...

recent videos

The Not-So-Easy Skill of Managing Up

The Not-So-Easy Skill of Managing Up

There are a lot of things an entrepreneurial business needs to do right to succeed. The ability to grow and manage sales, finance, marketing, and operations.  There also needs to be a competitive advantage to lead a consumer to choose the company’s good or service...

Substance Over Form: Why a Privacy Policy Needs to be Customized

Substance Over Form: Why a Privacy Policy Needs to be Customized

If you scroll to the bottom of most websites, you will probably see the link to a privacy policy. What exactly is a privacy policy, and do you need one for your business? If you have a privacy policy, is it up to date with your business’ data practices and compliant...

Go in-depth with ebooks:

The Not-So-Easy Skill of Managing Up

The Not-So-Easy Skill of Managing Up

There are a lot of things an entrepreneurial business needs to do right to succeed. The ability to grow and manage sales, finance, marketing, and operations.  There also needs to be a competitive advantage to lead a consumer to choose the company’s good or service...

Substance Over Form: Why a Privacy Policy Needs to be Customized

Substance Over Form: Why a Privacy Policy Needs to be Customized

If you scroll to the bottom of most websites, you will probably see the link to a privacy policy. What exactly is a privacy policy, and do you need one for your business? If you have a privacy policy, is it up to date with your business’ data practices and compliant...