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Trademark Protection

Trademark Protection

Trademark Protection and the Importance of Being Amazon Brand Registered EComcrew Ecommerce Podcast - with Mike Jackness [button...

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Ins and Outs of International Trademark Protection

Ins and Outs of International Trademark Protection

Do You Need International Trademark Protection? How Can You Obtain It? Trademarks protect brands, which are generally a company’s biggest growing asset. Think about why Bose® Headphones sell more than XYZ Headphones, all things being equal. Bose is an excellent brand...

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Securing a Trademark

Securing a Trademark

Did you know that Kim Kardashian just secured her daughter North West’s name as a trademark for cosmetics before even launching the cosmetics brand?  In fact, many, if not most, famous brands secure the naming rights with trademark protection before product launch.  By doing so, they alleviate the risk they would be stuck with a branded product that is perhaps unprotectable or even sued.

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Taco Tuesday and the Shelf Life of a Trademark

Taco Tuesday and the Shelf Life of a Trademark

The term “Taco Tuesday” has been getting tremendous attention lately. Including a globally recognized basketball icon and an internationally franchised restaurant chain. What has all the fuss been about? Intellectual property and...

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Risk Management For eCommerce Sellers

Risk Management For eCommerce Sellers

It’s clear that eCommerce is more than just a passing fad. eCommerce has become the core business model for most retail companies. Online shopping has evolved to comprise a large percentage of most businesses’ sales, and this is only growing in a post-pandemic world....

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Learn more with podcasts

The Product Startup Podcast

The Product Startup Podcast

The Product Startup Podcast 4 Parts of Intellectual Property for a Hardware Startup Intro to the episode Steven Weigler is a seasoned attorney and successful entrepreneur. He has worked for several large corporations in the intellectual property arena. The Founding...

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WTCA TV Live Interview with Steve Weigler

WTCA TV Live Interview with Steve Weigler

While in India, Steven Weigler, Founder of EmergeCounsel, was interviewed by Barb Mitchell with WTCA TV. In the interview, Steve provides information on TotalTM, EmergeCounsel's flat fee trademark service, and the best ways to protect your brand internationally, If...

Learn more with podcasts

The Product Startup Podcast

The Product Startup Podcast

The Product Startup Podcast 4 Parts of Intellectual Property for a Hardware Startup Intro to the episode Steven Weigler is a seasoned attorney and successful entrepreneur. He has worked for several large corporations in the intellectual property arena. The Founding...

recent videos

The Product Startup Podcast

The Product Startup Podcast

The Product Startup Podcast 4 Parts of Intellectual Property for a Hardware Startup Intro to the episode Steven Weigler is a seasoned attorney and successful entrepreneur. He has worked for several large corporations in the intellectual property arena. The Founding...

The Amazon Files

The Amazon Files

Amazon Files 338: Brand Protection 101: Your E-Commerce Shield Navigating the complex legal landscape of e-commerce can be daunting, but it's essential for safeguarding your business and ensuring long-term success. This week's episode dives deep into the critical...

Go in-depth with ebooks:

The Product Startup Podcast

The Product Startup Podcast

The Product Startup Podcast 4 Parts of Intellectual Property for a Hardware Startup Intro to the episode Steven Weigler is a seasoned attorney and successful entrepreneur. He has worked for several large corporations in the intellectual property arena. The Founding...

The Amazon Files

The Amazon Files

Amazon Files 338: Brand Protection 101: Your E-Commerce Shield Navigating the complex legal landscape of e-commerce can be daunting, but it's essential for safeguarding your business and ensuring long-term success. This week's episode dives deep into the critical...