Can You Trademark a 3-D Shape?

Posted Posted in Intellectual property, Trademark, Uncategorized

Trademark law is an extremely complicated topic for business owners, but it’s also one of the most essential parts of protecting your business branding efforts and your intellectual property. Trademarking your name or logo ensures that consumers aren’t confused by deceivingly similar designs, allowing you to safeguard your brand and image. However, one issue continues…

How “Literal Meaning” Can Impact Your Trademark Application

Posted Posted in Intellectual property, Trademark, Uncategorized

If you’re trying to set your business apart from its competitors and prevent other companies from using phrases or symbols that define your company, a federal trademark could be a viable solution. The United States Patent and Trademark Office maintains a database of existing trademarks to ensure that parties don’t apply for already-trademarked slogans. Before…

An Overview of USPTO Actions

Posted Posted in Trademark

AN OVERVIEW OF USPTO OFFICE ACTIONS Approximately three months after the moment when you file your trademark application and pay your fee, you may receive an email advising you that an office action has been assigned to your application. An office action is the USPTO’s way of informing applicants that there is a problem (or problems) with the application.…

The 4 Benefits of Having Ongoing Trademark Counsel for Your Business

Posted Posted in Intellectual property, Trademark

If you run a business, then this probably isn’t the first time that you’ve heard about trademarks. Maybe you already have registered marks, or have run into some issues in trying to register one. Although getting your trademark registered is, theoretically, a straightforward process, there are many reasons why it is essential to have a…

Taking Action On Your Brand Protection and Anti-Counterfeiting Measures

Posted Posted in Intellectual property, Trademark

As the world has grown smaller due to the internet and fast international travel, counterfeiting has become a widespread issue.  What was once mostly a major concern for clothing retailers and designers, counterfeiting has become a major issue for almost every industry that creates any type of product. More than 100 million counterfeit products are…

Licensing your trademark: A lesson from the Kardashian sisters

Posted Posted in Intellectual property, Trademark

The Kardashian sisters recently won a large trademark infringement case that they filed against Haven Beauty and its principal investor, Hillair Capital Management. Haven Beauty was licensing the trademarked Kardashian name to sell the Kardashian Beauty line of cosmetics. The Kardashians accused Haven Beauty of failing to pay required royalties and launching new products without…

Even the Olympics enforce trademark law

Posted Posted in Trademark

If you thought you could use the Olympic logo in your marketing campaign, think again. The United States Olympic Committee (USOC) and the International Olympic Committee (IOC) are cracking down on U.S. companies’ use of the Olympic trademark. They are specifically targeting companies and brands, including tweets or blog posts about anything Olympics-related (even this…