Before diving into brand protection, the first step is a thorough analysis of your current position.
We always start by asking key questions:
Do you want to sell your business?
Where are your goods coming from?
What procurement and trade channels are you using?
Are you manufacturing yourself or branding white-label goods?
What countries does your supply chain touch?
Understanding the unique elements of your products, whether it’s design, functionality, or brand identity, is essential to crafting an effective IP strategy that protects what matters most to you.
Learn more about how we approach cross-border IP protection with strategy and scale in mind: https://emergecounsel.com/strategic-ip-protection/