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A Brief Guide to the Uniform Trade Secret Act

A Brief Guide to the Uniform Trade Secret Act

As hard as business owners work to keep their brand-defining secrets private, those who want a piece of their success work equally hard to gain access to those secrets. Most states have similar versions of the Uniform Trade Secrets Act which defines what trade secrets...

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How Can Your Brand Protect Its Trade Secrets?

How Can Your Brand Protect Its Trade Secrets?

When most people think of a trade secret, Coca Cola and KFC come to mind. Both brands are known for having secret recipes—KFC even keeps theirs in a state-of-the-art, high-security vault. But does your entity have trade secrets? And if so, is it doing everything in...

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Securing Intellectual Property E-Book

Securing Intellectual Property E-Book

You Snooze, You Lose What Every Entrepreneur Needs to Know About Securing Intellectual Property Looking for a guide to building an intellectual property strategy and protecting your vital business assets? Download “You Snooze, You Lose: What Every Entrepreneur Needs...

Trademark Application Issues Ebook

Trademark Application Issues Ebook

Oh, No! There Was an Issue With My Trademark Application? Was there a problem with your trademark application? Are you dealing with confusing questions about securing a trademark? Then check out our free eBook: "Oh No! There Was an Issue with My Trademark...

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Why Privacy Policies Should be at the Top of Your To-Do List

Why Privacy Policies Should be at the Top of Your To-Do List

  You have probably seen the website pop ups, “do you accept these cookies?” or even heard California and the EU have created privacy laws. Why should your company care about privacy when you are not based in Europe or California?    The Laws Probably Apply...

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Why Privacy Policies Should be at the Top of Your To-Do List

Why Privacy Policies Should be at the Top of Your To-Do List

  You have probably seen the website pop ups, “do you accept these cookies?” or even heard California and the EU have created privacy laws. Why should your company care about privacy when you are not based in Europe or California?    The Laws Probably Apply...

Why Innovative Companies Do Not Use Descriptive Brands

Why Innovative Companies Do Not Use Descriptive Brands

Recently, I was looking at the names of “The World’s Most Innovative Companies” in FastCompany magazine (March/April 2021) and noticed something. Almost every one had an arbitrary (not related to the good or service e.g. Apple for computers) or fanciful (made up like...

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Why Privacy Policies Should be at the Top of Your To-Do List

Why Privacy Policies Should be at the Top of Your To-Do List

  You have probably seen the website pop ups, “do you accept these cookies?” or even heard California and the EU have created privacy laws. Why should your company care about privacy when you are not based in Europe or California?    The Laws Probably Apply...

Why Innovative Companies Do Not Use Descriptive Brands

Why Innovative Companies Do Not Use Descriptive Brands

Recently, I was looking at the names of “The World’s Most Innovative Companies” in FastCompany magazine (March/April 2021) and noticed something. Almost every one had an arbitrary (not related to the good or service e.g. Apple for computers) or fanciful (made up like...