Trademarks are companies’ most valuable assets—just ask Google® or Apple®.
Organizations like LegalZoom and Nolo provide assistance with registering a trademark, and individuals can even do it themselves at the USPTO website. But registration is just a small piece of a successful trademark strategy.
Major corporations have teams of experts focused on trademark strategy, clearance, registration, and monitoring. These teams assertively defend the corporation’s rights through cease and desist actions, intellectual property (IP) asset management, and, if necessary, infringement litigation.
Our TotalTM clients benefit from comprehensive services usually provided to major corporations by the large (and very expensive) law firms. We are their partners in securing and protecting trademarks.
TotalTM’s Complete Trademark Package
The TotalTM Complete Trademark Package has everything needed to plan for, register, and protect a trademark, including:
- Strategic discussions about branding and trademark needs.
- A comprehensive trademark search using multiple sources.
- Suggestions for proper trademark categorization to minimize cost and maximize a trademark’s protection.
- Phone or in-person consultations as needed.
- USPTO trademark application preparation.
- Responding to technical Office actions issued by the USPTO.
- Filing all forms and paperwork throughout the process.
- One year of defensive monitoring alerting clients to any possible threats to their trademarks.
- Discounted rates for EmergeCounsel’s other customized legal services.
The TotalTM Complete Trademark Package is available to EmergeCounsel clients for less than $1,000.
TotalTM’s Office Action Response Service
For those facing a USPTO Office action on a trademark application, it can be difficult to tell where to start.
Trademark law is arcane, and a significant majority of trademark applicants receive an office action from their USPTO examining attorney. EmergeCounsel has years of technical trademark experience and can quickly define the problem and offer expert advice on how to overcome it.
For technical office actions, we will issue a response for a flat rate of $285 (this is included in the TotalTM Complete Trademark Package).
For complex office actions (likelihood of confusion, descriptiveness, etc.), we will research, strategize, and submit a response for $285 per hour or a $1,000 flat fee—whichever is most cost-effective for the client.
TotalTM’s Trademark Monitoring Service
Receiving a trademark registration is just the beginning. Once the registration is secured, trademark owners should be actively monitoring their marks for infringement.
TotalTM’s Trademark Monitoring Package helps protect our clients' trademarks and alert them of any new USPTO applications that may be infringing upon their rights.
For our Trademark Monitoring Package clients, their mark will be monitored around the clock and we notify them within 48 hours of a potentially infringing mark being filed. We also offer complimentary consultations about whether or not to address the possible infringement, and we can strategize the best course of action for each situation.
Trademark Dispute/Litigation Services
For those who have evidence of trademark infringement, or have received a cease and desist letter, we can also help.
It is essential that those involved in a trademark infringement case seek counsel from a trademark lawyer, as the stakes and penalties can be enormous. EmergeCounsel has extensive experience in litigating trademark infringement cases, and we have successfully negotiated and litigated trademark issues for a wide variety of clients. Contact us today for a trademark strategy session.