In fact, according to Forbes, it is the most significant criminal enterprise in the world, totaling 1.7 Trillion dollars a year.
Using AI To Police Against eCommerce Counterfeiters
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Substance Over Form: Why a Privacy Policy Needs to be Customized
If you scroll to the bottom of most websites, you will probably see the link to a privacy policy. What exactly is a privacy policy, and do you need one for your business? If you have a privacy policy, is it up to date with your business’ data practices and compliant...
Amazon: The IP Accelerator is Dead?
In November 2019, Amazon created the Amazon IP Accelerator. Basically, if an Amazon Seller used one of eleven law firms on Amazon IP Accelerator lists, that Amazon Seller would get on the Brand Registry when their mark received a United States Patent and Trademark Serial No…
Trademark Protection for the Fashion Industry
Consumers want to trust the brands they shop with and registering a trademark is the first step to building a brand that consumers will come to remember and develop loyalty toward.
Why Innovative Companies Do Not Use Descriptive Branding
When you are starting a brand, it seems logical to have a more descriptive name so more customers can immediately find you.
American Bar Association: GPSolo eReport
The American Bar Association GPSolo eReport has an installment of their column featuring introductions of their new Division members. Up this month was our very own Steve Weigler; see what he had to say by clicking the link below: American Bar Association GPSolo...
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Why Trademarks Matter – And How To Get Yours – “The Quiet Light” with Joe Valley
Podcast Summary Steve Weigler and Joe Valley with "The Quiet Light" Podcast discuss why trademarks matter and how to get them. Clicking the link above, you will access the entire episode, transcription of the podcast, and more information about Joe Valley. Below is a...
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Obtaining a Registered Trademark for Amazon Brand Registry 2.0
EmergeCounsel is proud to announce our newest flat-fee offering: trademark for Amazon sellers wishing to take advantage of Amazon's Brand Registry 2.0 and protect their products and intellectual property from counterfeiters, cloners, and...
What is TotalTM for Amazon Sellers?
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My Professional Raison D’être
To commemorate EmergeCounsel's eighth anniversary, I decided to review my professional raison d’être/ “reason for being.” Many clients know EmergeCounsel as a go-to source for comprehensive and process-driven trademark and IP protection. Others know me personally as...
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Importance of International Trademark Protection
The importance of international trademark protection, and what is the best option for your business? A trademark is a source indicator to distinguish an entity’s goods and services from others. It is also known as a brand (think Oreos for cookies, Spotify as a music...
Berman v. Freedom Financial Network, Browse-Wrap May Be Dead
In Berman, the US Court of Appeals clarified website design requirements, essentially ruling that consumers can only be bound to terms of service,
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Importance of International Trademark Protection
The importance of international trademark protection, and what is the best option for your business? A trademark is a source indicator to distinguish an entity’s goods and services from others. It is also known as a brand (think Oreos for cookies, Spotify as a music...
Berman v. Freedom Financial Network, Browse-Wrap May Be Dead
In Berman, the US Court of Appeals clarified website design requirements, essentially ruling that consumers can only be bound to terms of service,