Understanding the difference between trademarks and copyrights is essential to protecting your business assets. If you create a Venn diagram showing the similarities between trademarks and copyrights, there would be virtually no overlap. Despite the two terms often...
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The 4 Benefits of Having Ongoing Trademark Counsel for Your Business
If you run a business, this probably isn’t the first time that you’ve heard about trademarks. Here are four benefits of having ongoing trademark counsel for your business. Maybe you already have registered marks or have run into some issues in trying to register one....
Failing To Police Your Trademarks Could Endanger Your Rights
Registering your trademark isn’t enough to maintain the benefits of IP protection. If you don’t want to lose control of your trademark, you must consistently police it and search for possible infringement. Every business should have a written policy and protocol for...
Protect Your Brand and Take Anti-Counterfeit Measures
The bad news for all trademark owners is that counterfeiting is a major business that costs intellectual property owners in the U.S. over $600 billion a year.
What is TotalTM for Amazon Sellers?
The Risks and Rewards of Coworking
When I reentered the legal profession after a startup adventure, I was hesitant to secure and sign an office lease. I was immediately attracted to the “workplace as a service” or “coworking” model where business owners pay one set fee month to month for a private...
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Super Class Podcast
What is eCommerce Law? Intro to episode Dive into the details of e-commerce law with Steven Weigler, Founding Attorney at EmergeCounsel. Uncover essential insights to protect your online brand. Tune in and stay well-informed in the e-commerce landscape. Super Class...
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Algorithmic Search is Essential Before Filing a Trademark Application
Thinking of trademarking your brand? A quick scan of the USPTO registry isn’t enough. In this episode, Steve Weigler explains why common law trademarks matter just as much, and sometimes more, than registered ones in the U.S. Even if a name isn’t listed on the...
What Elements of Your Brand Need to Be Trademark Protected
When we talk about protecting your brand, we first need to ask, what exactly is the brand? At the early or even mid-stage of a business, the value proposition might be as simple as a name. For example, “Steve’s Paper Clips.” You can’t trademark “paper clips”, it’s a...
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How to Protect Your Brand – Long Shot Leaders
How to Protect Your Brand, IP, and Other Business Assets Steven Weigler explains how to protect your brand and other business assets. Steve specializes in the protection of brand, IP, and other business assets. His entrepreneurial perspective in building a startup,...
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Protecting Your E-Commerce Brand
E-Commerce Secrets To Scale Protecting Your E-Commerce Brand Intro to episode I know many brands are really struggling with copyright and trademark infringement and whether or not they should get a patent or trademark. Steve and I talk all about how you, as a brand,...
Influential Entrepreneurs Podcast
Steven Weigler Featured on Influential Entrepreneurs Podcast Intro to Episode: Steven is the Founder and Managing Partner of EmergeCounsel, whose mission is to provide a worldwide clientele with legal counsel on the protection of intellectual property and business...
Go in-depth with ebooks:
Protecting Your E-Commerce Brand
E-Commerce Secrets To Scale Protecting Your E-Commerce Brand Intro to episode I know many brands are really struggling with copyright and trademark infringement and whether or not they should get a patent or trademark. Steve and I talk all about how you, as a brand,...
Influential Entrepreneurs Podcast
Steven Weigler Featured on Influential Entrepreneurs Podcast Intro to Episode: Steven is the Founder and Managing Partner of EmergeCounsel, whose mission is to provide a worldwide clientele with legal counsel on the protection of intellectual property and business...