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What is a Trademark?

What is a Trademark?

What is a Trademark? Trademarks are any symbols and/or words legally registered or established to represent a product, service, or company. For businesses, a strong trademark is a powerful tool for creating a solid brand that stands out from other companies. But if...

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How Can Your Brand Protect Its Trade Secrets?

How Can Your Brand Protect Its Trade Secrets?

Find out how these four tips can help your brand protect trade secrets. When most people think of a trade secret, Coca-Cola and KFC come to mind. Both brands are known for having secret recipes—KFC even keeps theirs in a state-of-the-art, high-security vault. But does...

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Even the Olympics enforce trademark law

Even the Olympics enforce trademark law

Think again if you thought you could use the Olympic logo in your marketing campaign. Even the Olympics enforce trademark law. The United States Olympic Committee (USOC) and the International Olympic Committee (IOC) are cracking down on U.S. companies’ use of the...

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Copy-Proof Your Products!

Copy-Proof Your Products!

Copy-Proof Your Products! How To Prevent Evil Sellers From Stealing Your IP My Wife Quit Her Job with Steve Chou Intro to the Episode I’m...

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Corporate Transparency Act’s BOI Reporting Impact

Corporate Transparency Act’s BOI Reporting Impact

How Does the Corporate Transparency Act’s BOI Reporting Requirement Impact Small Businesses? Small business owners face what can feel like an endless stream of legal updates and policy changes. As of January 1, 2024, there is another new requirement that affects...

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How to Protect and Build Value in a Brand

How to Protect and Build Value in a Brand

Strap on Your Boots: Zero to CEO - with Jason Sherman  Intro to episode 'In this episode of Zero to CEO, I speak to Intellectual property and business attorney, Founder and Managing Partner of EmergeCounsel, Steven Weigler. Steven is the Founder and Managing Partner...

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How to Protect and Build Value in a Brand

How to Protect and Build Value in a Brand

Strap on Your Boots: Zero to CEO - with Jason Sherman  Intro to episode 'In this episode of Zero to CEO, I speak to Intellectual property and business attorney, Founder and Managing Partner of EmergeCounsel, Steven Weigler. Steven is the Founder and Managing Partner...