This SBE webinar “What is Your Brand? What is Your Protection?” will cover how brand protection fits into your marketing efforts and share brand horror stories of hindsight.
Beyond a Logo: Building and Protecting Your Brand
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KIPO Trademark Guidelines for Virtual Goods
Have you recently noticed that notable companies such as Nike, Samsung Construction and Technology Corporation (Samsung C&T), and Hyundai Motor Companies have been increasingly filling trademark applications to cover their virtual goods? Well, all these attempts...
Trademarks and the Metaverse
The metaverse has been a game changer in the field of commerce. Perhaps one of its most significant benefits is its ability to provide brands with endless possibilities to create new experiences and virtual products. But, have you ever wondered why every company is...
Search is Everything. Everything is Search.
Search is Everything. Everything is Search. Before filing a trademark, there is no legal requirement for a comprehensive search. In fact, there are many cheap ways to obtain a federally registered trademark; including doing it yourself, through a service like...
Can You Trademark a 3-D Shape?
Trademark law is a highly complicated topic. However, for business owners, it’s also one of the essential parts of protecting your business branding efforts and intellectual property. Trademarking your name or logo ensures that consumers aren’t confused by deceivingly...
How “Literal Meaning” Can Impact Your Trademark Application
If you’re trying to set your business apart from its competitors and prevent other companies from using phrases or symbols that define your company, a federal trademark could be a viable solution. The United States Patent and Trademark Office maintains a database of...
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Protecting and Maximizing the Value of Your Brand
Own The Exit podcast featuring Steven Weigler Protecting and Maximizing the Value of Your Brand The conversation revolves around building a personal brand that supports a timeless brand and preparing for a successful exit. The guest, Steven Weigler, shares his...
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Chain Reactions
Question 1. How are you advising businesses in your jurisdiction when protecting themselves from the impact of trade wars and sanctions, and what strategies can professional services firms offer to mitigate these risks? As an American attorney that advises US and...
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Rethinking Legal Strategy for Startups
Making Sure Legal Strategy Is Not An Afterthought At EmergeCounsel, we believe legal strategy shouldn’t be an afterthought—it should be built into your business from day one. That’s the focus of the recent International Business Times feature, “How EmergeCounsel’s...
Increase In Fraudulent Business Filings
How Can You Protect Yourself and Your Business? What Is A Fraudulent Business Filing? The phrase is relatively self-explanatory: any business filing obtained, changed, or filed without authorization and/or involving deception, dishonesty, or illegal intentions. In...
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Rethinking Legal Strategy for Startups
Making Sure Legal Strategy Is Not An Afterthought At EmergeCounsel, we believe legal strategy shouldn’t be an afterthought—it should be built into your business from day one. That’s the focus of the recent International Business Times feature, “How EmergeCounsel’s...
Increase In Fraudulent Business Filings
How Can You Protect Yourself and Your Business? What Is A Fraudulent Business Filing? The phrase is relatively self-explanatory: any business filing obtained, changed, or filed without authorization and/or involving deception, dishonesty, or illegal intentions. In...