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Maximizing a Business Exit

Maximizing a Business Exit

The Importance of Documenting and Securing Intellectual Property The Importance of Documenting and Securing Intellectual Property When I interview a new client, one of my first questions is, “What do you ultimately want to do with the business?”   Very few people want...

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Brand Protection: A Must for Every Business

Brand Protection: A Must for Every Business

Brand Protection for Every Business Starbucks spent $387 million last year alone to create an entire user experience through branding and brand protection.  Take away that branding, and the remainder would be nothing but (some would say mediocre) cup of coffee in a...

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Copyright Infringement and Fair Use

Copyright Infringement and Fair Use

Copyright Infringement Copyright law protects original expressions.  Original expressions include writings, art, songs, music, dance, software, blueprints, etc. Protection is automatic (but enhanced with a copyright filing), and it is protected for the life of the...

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Why Your Business Attorney Must Stay Informed

Why Your Business Attorney Must Stay Informed

When you’re laying a strong legal foundation for your business, it’s important that your attorney understands you, your business plan, and financials. Why? A business’ legal issues don’t exist in a vacuum; they’re impacted by everything from benchmarks to financing....

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What is a Trademark?

What is a Trademark?

What is a Trademark? Trademarks are any symbols and/or words legally registered or established to represent a product, service, or company. For businesses, a strong trademark is a powerful tool for creating a solid brand that stands out from other companies. But if...

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Why You Should Be Spending Time On Brand Development

Why You Should Be Spending Time On Brand Development

Brand development is often perceived as the domain of big companies—the Targets, Walmarts, and Whole Foods of the world. But reality is a little different than most people’s perceptions. As an emerging small business, brand development is pivotal to helping you stand...

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