How to Protect and Build Value in a Brand

How to Protect and Build Value in a Brand

Strap on Your Boots: Zero to CEO – with Jason Sherman  Listen to full episode here Intro to episode ‘In this episode of Zero to CEO, I speak to Intellectual property and business attorney, Founder and Managing Partner of EmergeCounsel, Steven Weigler....
Taco Tuesday and the Shelf Life of a Trademark

Taco Tuesday and the Shelf Life of a Trademark

The term “Taco Tuesday” has been getting tremendous attention lately. Including a globally recognized basketball icon and an internationally franchised restaurant chain. What has all the fuss been about? Intellectual property and trademark laws surrounding a...