I recently looked at the names of “The World’s Most Innovative Companies” in FastCompany magazine (March/April 2021) and noticed something. Almost everyone had an arbitrary (not related to the good or service, e.g., Apple for computers) or fanciful (made up like Exxon...
Search is Everything. Everything is Search. Before filing a trademark, there is no legal requirement for a comprehensive search. In fact, there are many cheap ways to obtain a federally registered trademark; including doing it yourself, through a service like...
Introduction to Webinar “What’s your brand? What’s your protection?” Steven Weigler is a trademark attorney who gained experience as a senior attorney for a Fortune 50 technology company, where he handled complex business negotiations and asset-protection cases. He...
https://emergecounsel.com/wp-content/uploads/TrademarksHB.mp4 Podcast Summary Steve Chou’s eCommerce podcast, “My Wife Quit Her Job” studies successful techniques to build online businesses. In this episode, Steve Weigler discusses “International Brand...
We represent A LOT of ecommerce sellers, and ecommerce usually involves Amazon. Amazon recognized fairly early on that they had the power and the obligation to protect their sellers from trademark fraud in the form of counterfeit products, but also the ability...
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