I am pleased to share my new article, ‘The Rise Of Influencer Marketing: How To Protect Your Company’s Liability,’ which is featured in Lawyer Monthly. According to the Influencer Marketing Hub 2024 Benchmark Report, influencer marketing has grown into a...
I recently looked at the names of “The World’s Most Innovative Companies” in FastCompany magazine (March/April 2021) and noticed something. Almost everyone had an arbitrary (not related to the good or service, e.g., Apple for computers) or fanciful (made up like Exxon...
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