FTC Modernizes Its “.com Disclosures”

FTC Modernizes Its “.com Disclosures”

Did you know that over the last five years, there has been a massive entry of consumers and businesses into the digital marketing space? However, this increase in number comes with its fair share of vulnerable consumers. For years, the FTC has been integral in...
The Not-So-Easy Skill of Managing Up

The Not-So-Easy Skill of Managing Up

There are a lot of things an entrepreneurial business needs to do right to succeed. The ability to grow and manage sales, finance, marketing, and operations.  There also needs to be a competitive advantage to lead a consumer to choose the company’s good or service...
Even the Olympics enforce trademark law

Even the Olympics enforce trademark law

Think again if you thought you could use the Olympic logo in your marketing campaign. Even the Olympics enforce trademark law. The United States Olympic Committee (USOC) and the International Olympic Committee (IOC) are cracking down on U.S. companies’ use of the...