How to Protect and Build Value in a Brand

How to Protect and Build Value in a Brand

Strap on Your Boots: Zero to CEO – with Jason Sherman  Listen to full episode here Intro to episode ‘In this episode of Zero to CEO, I speak to Intellectual property and business attorney, Founder and Managing Partner of EmergeCounsel, Steven Weigler....
FTC Modernizes Its “.com Disclosures”

FTC Modernizes Its “.com Disclosures”

Did you know that over the last five years, there has been a massive entry of consumers and businesses into the digital marketing space? However, this increase in number comes with its fair share of vulnerable consumers. For years, the FTC has been integral in...
The Not-So-Easy Skill of Managing Up

The Not-So-Easy Skill of Managing Up

There are a lot of things an entrepreneurial business needs to do right to succeed. The ability to grow and manage sales, finance, marketing, and operations.  There also needs to be a competitive advantage to lead a consumer to choose the company’s good or service...