Why Your Privacy Policy Must Be Customized

Why Your Privacy Policy Must Be Customized

Substance Over Form: Why a Privacy Policy Needs to Be Customized If you scroll to the bottom of most websites, you will probably see a link to a privacy policy. What exactly is a privacy policy, and do you need one for your business? If you have a privacy policy, is...
Amazon: The IP Accelerator is Dead?

Amazon: The IP Accelerator is Dead?

Is the Amazon IP Accelerator Dead? As attorneys specializing in brand protection, we obviously see serious advantages in trademark protection.  Trademarks are source indicators (e.g. Oreos for cookies, Nordstrom for retail store services).  Trademark registration...