There are a lot of things an entrepreneurial business needs to do right to succeed. The ability to grow and manage sales, finance, marketing, and operations. There also needs to be a competitive advantage to lead a consumer to choose the company’s good or service...
Amazon has become a household name that evokes mixed reactions from consumers as well as my eCommerce clients. While many see this platform as an opportunity to optimize profitability, there are risks. A risk mitigation strategy provides a path to IP protection for...
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