Trademarks and Brand strategy

Trademarks and Brand strategy

Reflecting on 2014, I can separate EmergeCounsel’s trademark practice into three categories: 1. Searching and trademarking a name or a logo (very straightforward and cost-efficient), 2. Fixing the filing of a trademark that the entity screwed up by filing without the...
What are Trademarks?

What are Trademarks?

What are trademarks, and why does my business need to register them? The mission and focus of EmergeCounsel are to help entrepreneurs create, grow, protect, and sometimes fight for value. So, I was surprised when I discovered that the most fascinating, strategic, and...