Does This Change Impact Your Business in 2024? The World Intellectual Property Organization (WIPO) uses the Madrid System to address intellectual property and trademarks on a worldwide scale. If your IP and business has global or international reach, you may already...
Do You Need International Trademark Protection? How Can You Obtain It? Trademarks protect brands, which are generally a company’s biggest growing asset. Think about why Bose® Headphones sell more than XYZ Headphones, all things being equal. Bose is an excellent brand...
The importance of international trademark protection, and what is the best option for your business? A trademark is a source indicator to distinguish an entity’s goods and services from others. It is also known as a brand (think Oreos for cookies, Spotify as a music...
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