Trademark law is a highly complicated topic. However, for business owners, it’s also one of the essential parts of protecting your business branding efforts and intellectual property. Trademarking your name or logo ensures that consumers aren’t confused by deceivingly...
Counterfeits, knockoffs, and why we are members of INTA. The International Trademark Association (“INTA”) is the worldwide trademark association that has been instrumental in framing how every country in the world communicates on trademarks, infringement, and brand...
Whether you decide to go into business with your best friend or a stranger, albeit one with the right talents to take your business to the next level, it’s important to hammer out an excellent agreement between the parties before launching the business. All other...
Understanding the difference between trademarks and copyrights is essential to protecting your business assets. If you create a Venn diagram showing the similarities between trademarks and copyrights, there would be virtually no overlap. Despite the two terms often...
Find out how these four tips can help your brand protect trade secrets. When most people think of a trade secret, Coca-Cola and KFC come to mind. Both brands are known for having secret recipes—KFC even keeps theirs in a state-of-the-art, high-security vault. But does...
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