When Choosing a Business Name Getting your business off on the right foot is vital to any aspiring entrepreneur. One of the most essential aspects of beginning a business is choosing a name for your business. However, the exercise can be more challenging than the...
Crocs Settles Australian Trademark Infringement Lawsuit Over Famous Clog Design As one of the most easily recognizable footwear brands in the world, Crocs, Inc. has a coveted design and brand to protect. Crocs is the owner of a registered trademark for its well-known...
E-Commerce Secrets To Scale Protecting Your E-Commerce Brand Intro to episode I know many brands are really struggling with copyright and trademark infringement and whether or not they should get a patent or trademark. Steve and I talk all about how you, as a brand,...
We represent A LOT of ecommerce sellers, and ecommerce usually involves Amazon. Amazon recognized fairly early on that they had the power and the obligation to protect their sellers from trademark fraud in the form of counterfeit products. Additionally, Amazon also...
Not just a name. Choosing your business name is more than the relatively narrow exercise of deciding what “fits” and developing a brand off of it. Instead, you must include a broad search on where your brand fits with other business brands, or you could be sued for...
Recent Comments