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White Papers

White Papers

Learn the ins and outs of complex topics you want to know about from subject matter experts without the stress of overly complicated terminology. Topic: eCommerce A Financing Game Plan for Scaling an eCommerce Business Demystifying Incoterms in eCommerce Transactions...

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USPTO & US Copyright Office NFT Joint Study Results

USPTO & US Copyright Office NFT Joint Study Results

Study Finds that Existing Law is Sufficient to Address Infringement of NFT Applications Recently, in an NFT joint study by the United States Patent and Trademark Office (USPTO) and the United States Copyright Office. Officials found that the enforcement mechanisms...

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Fair Use and Copyright Protection

Fair Use and Copyright Protection

Fair Use Guidance for Small Business Owners As a small business owner, navigating the numerous complex legal requirements can be overwhelming. Copyright laws especially affect small business owners every day as they attempt to create social media posts and other...

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Ins and Outs of International Trademark Protection

Ins and Outs of International Trademark Protection

Do You Need International Trademark Protection? How Can You Obtain It? Trademarks protect brands, which are generally a company’s biggest growing asset. Think about why Bose® Headphones sell more than XYZ Headphones, all things being equal. Bose is an excellent brand...

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Securing a Trademark

Securing a Trademark

Did you know that Kim Kardashian just secured her daughter North West’s name as a trademark for cosmetics before even launching the cosmetics brand?  In fact, many, if not most, famous brands secure the naming rights with trademark protection before product launch.  By doing so, they alleviate the risk they would be stuck with a branded product that is perhaps unprotectable or even sued.

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What is a Trade Secret?

What is a Trade Secret?

What is a Trade Secret, and How Can You Protect Yours? Trade secrets are carefully guarded procedures or methods that provide businesses with a competitive edge over their competitors. In short, how do you know if your company’s process, recipe, algorithm, or other...

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How to Protect Your Brand – Long Shot Leaders

How to Protect Your Brand – Long Shot Leaders

How to Protect Your Brand, IP, and Other Business Assets Steven Weigler explains how to protect your brand and other business assets. Steve specializes in the protection of brand, IP, and other business assets. His entrepreneurial perspective in building a startup,...

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2025 Business Checklist

2025 Business Checklist

The holidays are winding down, and the new year is upon us; now is an excellent time to create or review an existing business checklist. A business checklist is helpful to review your business goals and organize your business for the new year. A free business...

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A Small Business Thanksgiving

A Small Business Thanksgiving

Thankful Thoughts It’s Thanksgiving weekend, and our team hopes you can relax and spend time with family and friends. While you enjoy well-deserved downtime, we offer a few thankful thoughts for your small business. As a small business owner, the hours are long, and...

Avoid Trademark Infringement

Avoid Trademark Infringement

When Choosing a Business Name Getting your business off on the right foot is vital to any aspiring entrepreneur. One of the most essential aspects of beginning a business is choosing a name for your business. However, the exercise can be more challenging than the...

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A Small Business Thanksgiving

A Small Business Thanksgiving

Thankful Thoughts It’s Thanksgiving weekend, and our team hopes you can relax and spend time with family and friends. While you enjoy well-deserved downtime, we offer a few thankful thoughts for your small business. As a small business owner, the hours are long, and...

Avoid Trademark Infringement

Avoid Trademark Infringement

When Choosing a Business Name Getting your business off on the right foot is vital to any aspiring entrepreneur. One of the most essential aspects of beginning a business is choosing a name for your business. However, the exercise can be more challenging than the...