What is a Trade Secret, and How Can You Protect Yours? Trade secrets are carefully guarded procedures or methods that provide businesses with a competitive edge over their competitors. In short, how do you know if your company’s process, recipe, algorithm, or other...
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How to Protect and Build Value in a Brand
Strap on Your Boots: Zero to CEO - with Jason Sherman Intro to episode 'In this episode of Zero to CEO, I speak to Intellectual property and business attorney, Founder and Managing Partner of EmergeCounsel, Steven Weigler. Steven is the Founder and Managing Partner...
Taco Tuesday and the Shelf Life of a Trademark
The term “Taco Tuesday” has been getting tremendous attention lately. Including a globally recognized basketball icon and an internationally franchised restaurant chain. What has all the fuss been about? Intellectual property and...
USPTO Scams: What They Are and How to Spot Them
Numerous private companies are masquerading as the United States Patent and Trademark Office (USPTO) in an effort to trick applicants and registrants into paying fees or agreeing to unauthorized services. These scams have been increasing, and the USPTO has warned to...
What eCommerce Sellers Should Know About European Regulations
The eCommerce Seller EU Legal Strategy I am just finishing my third trip to Europe in less than a year, where I have been spending time building my connections with EU business and IP attorneys and accountancies. Obviously, major eCommerce sellers are paying attention...
Will the Copyright Office’s AI Authorship Policy Affect Your Brand?
The U.S. Copyright Office (USCO) released a statement in March outlining its stance on copyright protections for AI-generated works. As the number of applications involving the use of AI increases, the USCO found it necessary to provide guidance on registering...
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Shrewd Brand Protection Podcast
Shrewd Brand Protection Strategies for Smart Entrepreneurs with Steven Weigler Intro to the episode Brand protection strategies don’t need to be complicated, but they do need to be thought out. Attorney Steve Weigler has some great tips on what you need to focus on to...
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Insights Every Business Owner Must Know About a Buyer
Wondering if ecommerce is just a trend or here to stay? In this video, eCommerce attorney Steven Weigler (Emerge Counsel) and eCommerce broker Ethan Alexander (Quiet Light) explain why ecommerce is a permanent fixture in the business world—and why it’s only going to...
Why Ecommerce Will Never Go Away
EmergeCounsel is proud to announce our newest flat-fee offering: trademark for Amazon sellers wishing to take advantage of Amazon's Brand Registry 2.0 and protect their products and intellectual property from counterfeiters, cloners, and...
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Rethinking Legal Strategy for Startups
Making Sure Legal Strategy Is Not An Afterthought At EmergeCounsel, we believe legal strategy shouldn’t be an afterthought—it should be built into your business from day one. That’s the focus of the recent International Business Times feature, “How EmergeCounsel’s...
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How to Protect Your Brand – Long Shot Leaders
How to Protect Your Brand, IP, and Other Business Assets Steven Weigler explains how to protect your brand and other business assets. Steve specializes in the protection of brand, IP, and other business assets. His entrepreneurial perspective in building a startup,...
Shrewd Brand Protection Podcast
Shrewd Brand Protection Strategies for Smart Entrepreneurs with Steven Weigler Intro to the episode Brand protection strategies don’t need to be complicated, but they do need to be thought out. Attorney Steve Weigler has some great tips on what you need to focus on to...
Go in-depth with ebooks:
How to Protect Your Brand – Long Shot Leaders
How to Protect Your Brand, IP, and Other Business Assets Steven Weigler explains how to protect your brand and other business assets. Steve specializes in the protection of brand, IP, and other business assets. His entrepreneurial perspective in building a startup,...
Shrewd Brand Protection Podcast
Shrewd Brand Protection Strategies for Smart Entrepreneurs with Steven Weigler Intro to the episode Brand protection strategies don’t need to be complicated, but they do need to be thought out. Attorney Steve Weigler has some great tips on what you need to focus on to...