I am pleased to share my new article on 'The Rise Of Influencer Marketing: How To Protect Your Company’s Liability,' which is featured in Lawyer Monthly. According to mediakix.com, there are between 3.2 million and 27.8 million influencers on Instagram, YouTube,...
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Beyond a Logo: Building and Protecting Your Brand
This SBE webinar “What is Your Brand? What is Your Protection?” will cover how brand protection fits into your marketing efforts and share brand horror stories of hindsight.
KIPO Trademark Guidelines for Virtual Goods
Have you recently noticed that notable companies such as Nike, Samsung Construction and Technology Corporation (Samsung C&T), and Hyundai Motor Companies have been increasingly filling trademark applications to cover their virtual goods? Well, all these attempts...
Trademarks and the Metaverse
The metaverse has been a game changer in the field of commerce. Perhaps one of its most significant benefits is its ability to provide brands with endless possibilities to create new experiences and virtual products. But, have you ever wondered why every company is...
Importance of International Trademark Protection
The importance of international trademark protection, and what is the best option for your business? A trademark is a source indicator to distinguish an entity’s goods and services from others. It is also known as a brand (think Oreos for cookies, Spotify as a music...
Using AI To Police Against eCommerce Counterfeiters
In fact, according to Forbes, it is the most significant criminal enterprise in the world, totaling 1.7 Trillion dollars a year.
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Learn more with podcasts
Influential Entrepreneurs Podcast
Steven Weigler Featured on Influential Entrepreneurs Podcast Intro to Episode: Steven is the Founder and Managing Partner of EmergeCounsel, whose mission is to provide a worldwide clientele with legal counsel on the protection of intellectual property and business...
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Protecting Your E-Commerce Brand
E-Commerce Secrets To Scale Protecting Your E-Commerce Brand Intro to episode I know many brands are really struggling with copyright and trademark infringement and whether or not they should get a patent or trademark. Steve and I talk all about how you, as a brand,...
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Company or Corporation?
What is the Best Business Type for Your Emerging Business? In the early days of your business, you likely filed your company as a “sole proprietorship” or “limited liability company” (LLC). However, as your business grows and changes, a corporation might make sense...
Corporate Transparency Act’s BOI Reporting Impact
How Does the Corporate Transparency Act’s BOI Reporting Requirement Impact Small Businesses? Small business owners face what can feel like an endless stream of legal updates and policy changes. As of January 1, 2024, there is another new requirement that affects...
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Company or Corporation?
What is the Best Business Type for Your Emerging Business? In the early days of your business, you likely filed your company as a “sole proprietorship” or “limited liability company” (LLC). However, as your business grows and changes, a corporation might make sense...
Corporate Transparency Act’s BOI Reporting Impact
How Does the Corporate Transparency Act’s BOI Reporting Requirement Impact Small Businesses? Small business owners face what can feel like an endless stream of legal updates and policy changes. As of January 1, 2024, there is another new requirement that affects...