This SBE webinar “What is Your Brand? What is Your Protection?” will cover how brand protection fits into your marketing efforts and share brand horror stories of hindsight.
Beyond a Logo: Building and Protecting Your Brand
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KIPO Trademark Guidelines for Virtual Goods
Have you recently noticed that notable companies such as Nike, Samsung Construction and Technology Corporation (Samsung C&T), and Hyundai Motor Companies have been increasingly filling trademark applications to cover their virtual goods? Well, all these attempts...
Trademarks and the Metaverse
The metaverse has been a game changer in the field of commerce. Perhaps one of its most significant benefits is its ability to provide brands with endless possibilities to create new experiences and virtual products. But, have you ever wondered why every company is...
Importance of International Trademark Protection
The importance of international trademark protection, and what is the best option for your business? A trademark is a source indicator to distinguish an entity’s goods and services from others. It is also known as a brand (think Oreos for cookies, Spotify as a music...
Takedowns: Without Strategy, You Face Huge Risk
According to Federal government studies, almost 43% of items purchased from third-party sellers on popular eCommerce platforms (Amazon, eBay, Walmart.com, etc.) are counterfeit.
Why Innovative Companies Do Not Use Descriptive Branding
When you are starting a brand, it seems logical to have a more descriptive name so more customers can immediately find you.
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How to Protect Your Brand
Firing The Man Podcast How to Protect Your Brand with Intellectual Property Expert Steven Weigler Intro to the episode In this informative session, join us as we delve into the crucial topic of brand protection with renowned Intellectual Property Expert Steven...
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