Trademark law is a highly complicated topic. However, for business owners, it’s also one of the essential parts of protecting your business branding efforts and intellectual property. Trademarking your name or logo ensures that consumers aren’t confused by deceivingly...
browse by topic:
How “Literal Meaning” Can Impact Your Trademark Application
If you’re trying to set your business apart from its competitors and prevent other companies from using phrases or symbols that define your company, a federal trademark could be a viable solution. The United States Patent and Trademark Office maintains a database of...
Counterfeits, Knockoffs And Why We Are Members of INTA
Counterfeits, knockoffs, and why we are members of INTA. The International Trademark Association (“INTA”) is the worldwide trademark association that has been instrumental in framing how every country in the world communicates on trademarks, infringement, and brand...
6 Important Tools You Can Put into Your Employee Handbooks to Protect Your Intellectual Property
Your company’s employee handbook is one of the most important assets used to protect IP assets of the company. Primarily because trade secrets are especially vulnerable to employee theft. Because employee theft of intellectual property is costly and sometimes even...
What Business Owners Should Know About Canada’s New Trademark Laws
What business owners should know about Canada’s new trademark laws. Canada’s new trademark laws significantly expand the classic definition of a trademark. In addition, the new laws that go into effect on June 19 are more relaxed than previous trademark laws, which...
An Overview of USPTO Office Actions
The trademark registration application is not like a tax return – it is fairly straightforward and does not usually ask for especially exotic information.
browse by topic:
Learn more with podcasts
The Amazon Files
Amazon Files 338: Brand Protection 101: Your E-Commerce Shield Navigating the complex legal landscape of e-commerce can be daunting, but it's essential for safeguarding your business and ensuring long-term success. This week's episode dives deep into the critical...
Go in-depth with ebooks:
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
recent videos
How to Build a Difficult to Scale Wall of IP Property Protection
We like to think of intellectual property protection as building a wall around your business. You might not need the same massive wall that Apple has for computers or McDonald’s for fast food, but you do need a solid one. That wall is made up of various IP elements,...
Why ‘International’ is Key in EmergeCounsel’s Trademark Practice
Trademark laws might follow similar principles across jurisdictions, but every country has its own nuances, and missing those differences can be costly. That’s why we invest time and effort into building real relationships with trusted foreign counsel. From supply...
Learn more with podcasts
When Does An Ecommerce Company Need An Attorney?
Make Each Click Count Podcast featuring Steve Weigler When Does An Ecommerce Company Need An Attorney? When does your ecommerce company need an attorney? Steven unpacks the intricate process of trademark protection, reveals the ins and outs of brand protection on...
recent videos
When Does Your Startup Need a Lawyer?
Startup Mindsets Podcast When Does Your Startup Need a Lawyer? Intro: In the episode of Startup Mindsets Podcast – We've all heard the Theranos story about Elizabeth Holmes lying to investors about groundbreaking technology and the lawsuit that followed. Or...
Accelerate Business Success
Super Entrepreneurs Podcast Accelerate Business Success: Expert IP & Legal Counsel for Entrepreneurs The Intro: If you're an entrepreneur, you understand that building a successful business is like embarking on a thrilling journey. It's a journey filled...
Go in-depth with ebooks:
When Does Your Startup Need a Lawyer?
Startup Mindsets Podcast When Does Your Startup Need a Lawyer? Intro: In the episode of Startup Mindsets Podcast – We've all heard the Theranos story about Elizabeth Holmes lying to investors about groundbreaking technology and the lawsuit that followed. Or...
Accelerate Business Success
Super Entrepreneurs Podcast Accelerate Business Success: Expert IP & Legal Counsel for Entrepreneurs The Intro: If you're an entrepreneur, you understand that building a successful business is like embarking on a thrilling journey. It's a journey filled...