In a continuation of our recent posts on intellectual property disputes that span a variety of industries, we bring you yet another dispute from the chocolate industry. Chocolate and candy maker Nestle has attempted to trademark its iconic "four-fingered" Kit Kat bar...
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Why trademark a name?
So, you think you’ve found the perfect name for your new business or product, but have you really? That perfect name could land your business in legal trouble, if someone else owns the trademark. Even if your name is deemed too similar to another company’s trademark,...
Trademarks and Brand strategy
Reflecting on 2014, I can separate EmergeCounsel’s trademark practice into three categories: 1. Searching and trademarking a name or a logo (very straightforward and cost-efficient), 2. Fixing the filing of a trademark that the entity screwed up by filing without the...
What are Trademarks?
What are trademarks, and why does my business need to register them? The mission and focus of EmergeCounsel are to help entrepreneurs create, grow, protect, and sometimes fight for value. So, I was surprised when I discovered that the most fascinating, strategic, and...
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How to Protect Your Brand
Firing The Man Podcast How to Protect Your Brand with Intellectual Property Expert Steven Weigler Intro to the episode In this informative session, join us as we delve into the crucial topic of brand protection with renowned Intellectual Property Expert Steven...
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