I am pleased to share my new article, 'The Rise Of Influencer Marketing: How To Protect Your Company’s Liability,' which is featured in Lawyer Monthly. According to the Influencer Marketing Hub 2024 Benchmark Report, influencer marketing has grown into a $21.1 billion...
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The Corporate Transparency Act
THE CORPORATE TRANSPARENCY ACT & FINAL RULE FOR BENEFICIAL OWNERSHIP REPORTING The Corporate Transparency Act (CTA), which was passed by Congress as part of the Anti-Money Laundering Act of 2020, requires reporting of beneficial ownership information (BOI) and was...
Changes in Consumer Protection Act Law
Software Law: Changes in Consumer Protection Law Affect SAAS Providers In the 21st century, both businesses and consumers use cloud-based software services. These services are often used for ordering dinner, billing, research, keeping budgets, storage, and even seeing...
KIPO Trademark Guidelines for Virtual Goods
Have you recently noticed that notable companies such as Nike, Samsung Construction and Technology Corporation (Samsung C&T), and Hyundai Motor Companies have been increasingly filling trademark applications to cover their virtual goods? Well, all these attempts...
Amazon’s Fake Review Lawsuit
Most people agree that sometimes an online review of a product helps them make a decision when buying a product from Amazon. However, what happens when the reviews have been influenced by a particular desired outcome? If Amazon’s fake review lawsuit is anything to go...
FTC Modernizes Its “.com Disclosures”
Did you know that over the last five years, there has been a massive entry of consumers and businesses into the digital marketing space? However, this increase in number comes with its fair share of vulnerable consumers. For years, the FTC has been integral in...
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Learn more with podcasts
Shrewd Brand Protection Podcast
Shrewd Brand Protection Strategies for Smart Entrepreneurs with Steven Weigler Intro to the episode Brand protection strategies don’t need to be complicated, but they do need to be thought out. Attorney Steve Weigler has some great tips on what you need to focus on to...
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Insights Every Business Owner Must Know About a Buyer
Wondering if ecommerce is just a trend or here to stay? In this video, eCommerce attorney Steven Weigler (Emerge Counsel) and eCommerce broker Ethan Alexander (Quiet Light) explain why ecommerce is a permanent fixture in the business world—and why it’s only going to...
Why Ecommerce Will Never Go Away
EmergeCounsel is proud to announce our newest flat-fee offering: trademark for Amazon sellers wishing to take advantage of Amazon's Brand Registry 2.0 and protect their products and intellectual property from counterfeiters, cloners, and...
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Rethinking Legal Strategy for Startups
Making Sure Legal Strategy Is Not An Afterthought At EmergeCounsel, we believe legal strategy shouldn’t be an afterthought—it should be built into your business from day one. That’s the focus of the recent International Business Times feature, “How EmergeCounsel’s...
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How to Protect Your Brand – Long Shot Leaders
How to Protect Your Brand, IP, and Other Business Assets Steven Weigler explains how to protect your brand and other business assets. Steve specializes in the protection of brand, IP, and other business assets. His entrepreneurial perspective in building a startup,...
Shrewd Brand Protection Podcast
Shrewd Brand Protection Strategies for Smart Entrepreneurs with Steven Weigler Intro to the episode Brand protection strategies don’t need to be complicated, but they do need to be thought out. Attorney Steve Weigler has some great tips on what you need to focus on to...
Go in-depth with ebooks:
How to Protect Your Brand – Long Shot Leaders
How to Protect Your Brand, IP, and Other Business Assets Steven Weigler explains how to protect your brand and other business assets. Steve specializes in the protection of brand, IP, and other business assets. His entrepreneurial perspective in building a startup,...
Shrewd Brand Protection Podcast
Shrewd Brand Protection Strategies for Smart Entrepreneurs with Steven Weigler Intro to the episode Brand protection strategies don’t need to be complicated, but they do need to be thought out. Attorney Steve Weigler has some great tips on what you need to focus on to...