The Importance of Documenting and Securing Intellectual Property When I interview a new client, one of my first questions is “what do you ultimately want to do with the business?” Very few people want to keep their business forever (for example, forgo retirement), and selling the business, hopefully for the maximum amount of profit, is…
Starbucks spent $387 Million last year alone to create an entire user experience through branding and brand protection. Take away that branding, and the remainder would be nothing but (some would say mediocre) cup of coffee in a paper cup. Possibly to a lesser extent, every business focuses on creating a brand because it essentially…
As an entrepreneur, it is tempting to try to handle everything on your own, but there are some business functions that it makes sense to outsource so you can focus on business growth. Those key functions include accounting, insurance and legal counsel, among others.