Brand Protection for Every Business Starbucks spent $387 million last year alone to create an entire user experience through branding and brand protection. Take away that branding, and the remainder would be nothing but (some would say mediocre) cup of coffee in a...
As an entrepreneur, it is tempting to try to handle everything on your own, but there are some business functions that make sense to outsource so you can focus on business growth. Those key functions include accounting, insurance, and legal counsel, among others. Does...
Here are some tips for brand establishment and protection. Chances are, you have put a lot of thought into choosing your company name and the names of your products. Don’t let a trademark dispute derail all that work. Take the time to establish your brand name...
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