KIPO Trademark Guidelines for Virtual Goods

KIPO Trademark Guidelines for Virtual Goods

Have you recently noticed that notable companies such as Nike, Samsung Construction and Technology Corporation (Samsung C&T), and Hyundai Motor Companies have been increasingly filling trademark applications to cover their virtual goods? Well, all these attempts...
Trademarks and the Metaverse

Trademarks and the Metaverse

The metaverse has been a game changer in the field of commerce. Perhaps one of its most significant benefits is its ability to provide brands with endless possibilities to create new experiences and virtual products. But, have you ever wondered why every company is...