What business owners should know about Canada’s new trademark laws. Canada’s new trademark laws significantly expand the classic definition of a trademark. In addition, the new laws that go into effect on June 19 are more relaxed than previous trademark laws, which...
We represent A LOT of ecommerce sellers, and ecommerce usually involves Amazon. Amazon recognized fairly early on that they had the power and the obligation to protect their sellers from trademark fraud in the form of counterfeit products. Additionally, Amazon also...
Understanding the difference between trademarks and copyrights is essential to protecting your business assets. If you create a Venn diagram showing the similarities between trademarks and copyrights, there would be virtually no overlap. Despite the two terms often...
Think again if you thought you could use the Olympic logo in your marketing campaign. Even the Olympics enforce trademark law. The United States Olympic Committee (USOC) and the International Olympic Committee (IOC) are cracking down on U.S. companies’ use of the...
What are trademarks, and why does my business need to register them? The mission and focus of EmergeCounsel are to help entrepreneurs create, grow, protect, and sometimes fight for value. So, I was surprised when I discovered that the most fascinating, strategic, and...
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