KIPO Trademark Guidelines for Virtual Goods

KIPO Trademark Guidelines for Virtual Goods

Have you recently noticed that notable companies such as Nike, Samsung Construction and Technology Corporation (Samsung C&T), and Hyundai Motor Companies have been increasingly filling trademark applications to cover their virtual goods? Well, all these attempts...
My Professional Raison D’être

My Professional Raison D’être

To commemorate EmergeCounsel’s eighth anniversary, I decided to review my professional raison d’être/ “reason for being.” Many clients know EmergeCounsel as a go-to source for comprehensive and process-driven trademark and IP protection. Others know me...
Search is Everything. Everything is Search.

Search is Everything. Everything is Search.

Search is Everything. Everything is Search. Before filing a trademark, there is no legal requirement for a comprehensive search. In fact, there are many cheap ways to obtain a federally registered trademark; including doing it yourself, through a service like...
Trademark a Candy Shape?

Trademark a Candy Shape?

In a continuation of our recent posts on intellectual property disputes that span a variety of industries, we bring you yet another dispute from the chocolate industry. Chocolate and candy-maker Nestle has attempted to trademark its iconic “four-fingered”...