What is a trademark? Trademarks are source indicators. A trademark can be a word, phrase, or design and is used to identify a brand’s specific goods and services in the marketplace (Lanham Act §45, 15 U.S.C. § 1127). As the brand matures, the trademark generally...
Recently, I was looking at the names of “The World’s Most Innovative Companies” in FastCompany magazine (March/April 2021) and noticed something. Almost every one had an arbitrary (not related to the good or service e.g. Apple for computers) or fanciful (made up like...
Podcast Summary Jodi states it best, “Steve Weigler is a mastermind when it comes to protecting your brand. After many entrepreneurial pursuits of his own, he’s come to understand more than just the legal side of building a business, giving him a unique...
Prior to filing a trademark, there is no legal requirement a comprehensive search be conducted. In fact, there are many cheap ways to obtain a federally registered trademark; including doing it yourself, through a service like LegalZoom, or a number of other law firms...
Steve Weigler, EmergeCounsel’s founder and attorney, has been selected to the 2021 Colorado Super Lawyers list. No more than five percent of the lawyers in the state are selected by Super Lawyers. Super Lawyers, part of Thomson Reuters, is a rating service of...
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