The metaverse has been a game changer in the field of commerce. Perhaps one of its most significant benefits is its ability to provide brands with endless possibilities to create new experiences and virtual products. But, have you ever wondered why every company is...
The importance of international trademark protection, and what is the best option for your business? A trademark is a source indicator to distinguish an entity’s goods and services from others. It is also known as a brand (think Oreos for cookies, Spotify as a music...
What is a trademark? Trademarks are source indicators. A trademark can be a word, phrase, or design and is used to identify a brand’s specific goods and services in the marketplace (Lanham Act §45, 15 U.S.C. § 1127). As the brand matures, the trademark generally...
I recently looked at the names of “The World’s Most Innovative Companies” in FastCompany magazine (March/April 2021) and noticed something. Almost everyone had an arbitrary (not related to the good or service, e.g., Apple for computers) or fanciful (made up like Exxon...
Protecting Your Brand – “Where Beauty Meets Brains” Episode 161 with Jodi Katz Podcast Summary Host of “Where Brains Meet Beauty” podcast Jodi Katz states it best, “Steve Weigler is a mastermind when it comes to protecting your brand. After many entrepreneurial...
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