2022 Whirlwind Events I have had a busy few months! It’s been great to attend so many different events, and I’m looking forward to attending more this year. Interested to see what I was up to? EO Summit: It was so great to attend the EO Summit at the...
Have you recently noticed that notable companies such as Nike, Samsung Construction and Technology Corporation (Samsung C&T), and Hyundai Motor Companies have been increasingly filling trademark applications to cover their virtual goods? Well, all these attempts...
The metaverse has been a game changer in the field of commerce. Perhaps one of its most significant benefits is its ability to provide brands with endless possibilities to create new experiences and virtual products. But, have you ever wondered why every company is...
The importance of international trademark protection, and what is the best option for your business? A trademark is a source indicator to distinguish an entity’s goods and services from others. It is also known as a brand (think Oreos for cookies, Spotify as a music...
What is a trademark? Trademarks are source indicators. A trademark can be a word, phrase, or design and is used to identify a brand’s specific goods and services in the marketplace (Lanham Act §45, 15 U.S.C. § 1127). As the brand matures, the trademark generally...
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