Licensing your trademark – The Kardashian sisters recently won a large trademark infringement case that they filed against Haven Beauty and its principal investor, Hillair Capital Management. Haven Beauty was licensing the trademarked Kardashian name to sell the...
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How Can Your Brand Protect Its Trade Secrets?
Find out how these four tips can help your brand protect trade secrets. When most people think of a trade secret, Coca-Cola and KFC come to mind. Both brands are known for having secret recipes—KFC even keeps theirs in a state-of-the-art, high-security vault. But does...
Even the Olympics Enforce Trademark Law
Think again if you thought you could use the Olympic logo in your marketing campaign. Even the Olympics enforce trademark law. The United States Olympic Committee (USOC) and the International Olympic Committee (IOC) are cracking down on U.S. companies’ use of the...
How to Choose a Business Name & Avoid Trademark Infringement
Even if your business name isn’t directly infringing on another company’s name, you could still violate another trademark.
Beer Brews Trademark Disputes
If you search trademark disputes often, you will notice the beer industry popping up in headlines regularly. I think one reason this industry is so prone to trademark issues is the cyclical nature of the business. Brewers are pressured to introduce new seasonal...
Avoid Intellectual Property Mistakes
Bring your idea to market intelligently. It can be tempting to rush the process, but there are several pitfalls that can get in the way between initial concept and successful, marketable product. Here are just a few places where entrepreneurs often run into...
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Accelerate Business Success
Super Entrepreneurs Podcast Accelerate Business Success: Expert IP & Legal Counsel for Entrepreneurs The Intro: If you're an entrepreneur, you understand that building a successful business is like embarking on a thrilling journey. It's a journey filled...
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Obtaining a Registered Trademark for Amazon Brand Registry 2.0
EmergeCounsel is proud to announce our newest flat-fee offering: trademark for Amazon sellers wishing to take advantage of Amazon's Brand Registry 2.0 and protect their products and intellectual property from counterfeiters, cloners, and other theft. Your brand is...
What is TotalTM for Amazon Sellers?
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How to Protect Your Brand
Firing The Man Podcast How to Protect Your Brand with Intellectual Property Expert Steven Weigler Intro to the episode In this informative session, join us as we delve into the crucial topic of brand protection with renowned Intellectual Property Expert Steven...
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Protecting IP and Building Value
Protecting IP and Building Value Mission Matters Podcast with Adam Torres Intro to the Episode Protecting a brand’s intellectual property is important to maximize long-term value. In this episode, Adam Torres and Steven Weigler, Founding Attorney of EmergeCounsel,...
Copy-Proof Your Products!
Copy-Proof Your Products! How To Prevent Evil Sellers From Stealing Your IP My Wife Quit Her Job with Steve Chou Intro to the Episode I’m thrilled to have my friend Steve Weigler back on the show. Steve is the owner of Emerge Counsel, where he helps e-commerce...
Go in-depth with ebooks:
Protecting IP and Building Value
Protecting IP and Building Value Mission Matters Podcast with Adam Torres Intro to the Episode Protecting a brand’s intellectual property is important to maximize long-term value. In this episode, Adam Torres and Steven Weigler, Founding Attorney of EmergeCounsel,...
Copy-Proof Your Products!
Copy-Proof Your Products! How To Prevent Evil Sellers From Stealing Your IP My Wife Quit Her Job with Steve Chou Intro to the Episode I’m thrilled to have my friend Steve Weigler back on the show. Steve is the owner of Emerge Counsel, where he helps e-commerce...