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Fair Use and Copyright Protection

Fair Use and Copyright Protection

Fair Use Guidance for Small Business Owners As a small business owner, navigating the numerous complex legal requirements can be overwhelming. Copyright laws especially affect small business owners every day as they attempt to create social media posts and other...

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Ins and Outs of International Trademark Protection

Ins and Outs of International Trademark Protection

Do You Need International Trademark Protection? How Can You Obtain It? Trademarks protect brands, which are generally a company’s biggest growing asset. Think about why Bose® Headphones sell more than XYZ Headphones, all things being equal. Bose is an excellent brand...

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Securing a Trademark

Securing a Trademark

Did you know that Kim Kardashian just secured her daughter North West’s name as a trademark for cosmetics before even launching the cosmetics brand?  In fact, many, if not most, famous brands secure the naming rights with trademark protection before product launch.  By doing so, they alleviate the risk they would be stuck with a branded product that is perhaps unprotectable or even sued.

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What is a Trade Secret?

What is a Trade Secret?

What is a Trade Secret, and How Can You Protect Yours? Trade secrets are carefully guarded procedures or methods that provide businesses with a competitive edge over their competitors. In short, how do you know if your company’s process, recipe, algorithm, or other...

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Taco Tuesday and the Shelf Life of a Trademark

Taco Tuesday and the Shelf Life of a Trademark

The term “Taco Tuesday” has been getting tremendous attention lately. Including a globally recognized basketball icon and an internationally franchised restaurant chain. What has all the fuss been about? Intellectual property and...

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USPTO Scams: What They Are and How to Spot Them

USPTO Scams: What They Are and How to Spot Them

Numerous private companies are masquerading as the United States Patent and Trademark Office (USPTO) in an effort to trick applicants and registrants into paying fees or agreeing to unauthorized services. These scams have been increasing, and the USPTO has warned to...

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When Does An Ecommerce Company Need An Attorney?

When Does An Ecommerce Company Need An Attorney?

Make Each Click Count Podcast featuring Steve Weigler When Does An Ecommerce Company Need An Attorney? When does your ecommerce company need an attorney? Steven unpacks the intricate process of trademark protection, reveals the ins and outs of brand protection on...

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How to Survive During Whiplash Tariff Policy

How to Survive During Whiplash Tariff Policy

The Skill of Adaptability: How to Survive During Whiplash Tariff Policy The Current Political Climate Makes Business Forecasting Next To Impossible About a year ago, I read an interesting article about government regulation. Some regulations are puzzling in the 21st...

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Building an Exitable Company

Building an Exitable Company

Viable Companies Protect IP at the Beginning; Successful Companies Protect Their IP Early and Often When it comes to protecting intellectual property (IP), there are always “miles to go before you can sleep.” A mid-stage business with proven concepts, realizing...

2025 Business Checklist

2025 Business Checklist

The holidays are winding down, and the new year is upon us; now is an excellent time to create or review an existing business checklist. A business checklist is helpful to review your business goals and organize your business for the new year. A free business...

Go in-depth with ebooks:

Building an Exitable Company

Building an Exitable Company

Viable Companies Protect IP at the Beginning; Successful Companies Protect Their IP Early and Often When it comes to protecting intellectual property (IP), there are always “miles to go before you can sleep.” A mid-stage business with proven concepts, realizing...

2025 Business Checklist

2025 Business Checklist

The holidays are winding down, and the new year is upon us; now is an excellent time to create or review an existing business checklist. A business checklist is helpful to review your business goals and organize your business for the new year. A free business...