I am pleased to share my new article on 'The Rise Of Influencer Marketing: How To Protect Your Company’s Liability,' which is featured in Lawyer Monthly. According to mediakix.com, there are between 3.2 million and 27.8 million influencers on Instagram, YouTube,...
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Beyond a Logo: Building and Protecting Your Brand
This SBE webinar “What is Your Brand? What is Your Protection?” will cover how brand protection fits into your marketing efforts and share brand horror stories of hindsight.
KIPO Trademark Guidelines for Virtual Goods
Have you recently noticed that notable companies such as Nike, Samsung Construction and Technology Corporation (Samsung C&T), and Hyundai Motor Companies have been increasingly filling trademark applications to cover their virtual goods? Well, all these attempts...
Trademarks and the Metaverse
The metaverse has been a game changer in the field of commerce. Perhaps one of its most significant benefits is its ability to provide brands with endless possibilities to create new experiences and virtual products. But, have you ever wondered why every company is...
Importance of International Trademark Protection
The importance of international trademark protection, and what is the best option for your business? A trademark is a source indicator to distinguish an entity’s goods and services from others. It is also known as a brand (think Oreos for cookies, Spotify as a music...
Using AI To Police Against eCommerce Counterfeiters
In fact, according to Forbes, it is the most significant criminal enterprise in the world, totaling 1.7 Trillion dollars a year.
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Protecting Your E-Commerce Brand
E-Commerce Secrets To Scale Protecting Your E-Commerce Brand Intro to episode I know many brands are really struggling with copyright and trademark infringement and whether or not they should get a patent or trademark. Steve and I talk all about how you, as a brand,...
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Accelerate Business Success
Super Entrepreneurs Podcast Accelerate Business Success: Expert IP & Legal Counsel for Entrepreneurs The Intro: If you're an entrepreneur, you understand that building a successful business is like embarking on a thrilling journey. It's a journey filled...
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USPTO & US Copyright Office NFT Joint Study Results
Study Finds that Existing Law is Sufficient to Address Infringement of NFT Applications Recently, in an NFT joint study by the United States Patent and Trademark Office (USPTO) and the United States Copyright Office. Officials found that the enforcement mechanisms...
Company or Corporation?
What is the Best Business Type for Your Emerging Business? In the early days of your business, you likely filed your company as a “sole proprietorship” or “limited liability company” (LLC). However, as your business grows and changes, a corporation might make sense...
Go in-depth with ebooks:
USPTO & US Copyright Office NFT Joint Study Results
Study Finds that Existing Law is Sufficient to Address Infringement of NFT Applications Recently, in an NFT joint study by the United States Patent and Trademark Office (USPTO) and the United States Copyright Office. Officials found that the enforcement mechanisms...
Company or Corporation?
What is the Best Business Type for Your Emerging Business? In the early days of your business, you likely filed your company as a “sole proprietorship” or “limited liability company” (LLC). However, as your business grows and changes, a corporation might make sense...