We represent A LOT of ecommerce sellers, and ecommerce usually involves Amazon. Amazon recognized fairly early on that they had the power and the obligation to protect their sellers from trademark fraud in the form of counterfeit products. Additionally, Amazon also...
If you run a business, this probably isn’t the first time that you’ve heard about trademarks. Here are four benefits of having ongoing trademark counsel for your business. Maybe you already have registered marks or have run into some issues in trying to register one....
Starbucks spent $387 million last year alone to create an entire user experience through branding and brand protection. Take away that branding, and the remainder would be nothing but (some would say mediocre) cup of coffee in a paper cup. Possibly to a lesser...
What are trademarks, and why does my business need to register them? The mission and focus of EmergeCounsel are to help entrepreneurs create, grow, protect, and sometimes fight for value. So, I was surprised when I discovered that the most fascinating, strategic, and...
What is copyright? Copyright is a United States Constitutional right that provides authors with certain exclusive rights in their “writings” and art for a limited time. “Writings” broadly means any work of original expression in any form and medium, including...
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