Starbucks spent $387 million last year alone to create an entire user experience through branding and brand protection. Take away that branding, and the remainder would be nothing but (some would say mediocre) cup of coffee in a paper cup. Possibly to a lesser...
Licensing your trademark – The Kardashian sisters recently won a large trademark infringement case that they filed against Haven Beauty and its principal investor, Hillair Capital Management. Haven Beauty was licensing the trademarked Kardashian name to sell the...
Think again if you thought you could use the Olympic logo in your marketing campaign. Even the Olympics enforce trademark law. The United States Olympic Committee (USOC) and the International Olympic Committee (IOC) are cracking down on U.S. companies’ use of the...
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