Why trademark a name?

Why trademark a name?

So, you think you’ve found the perfect name for your new business or product, but have you really? That perfect name could land your business in legal trouble, if someone else owns the trademark. Even if your name is deemed too similar to another company’s trademark,...
What are Trademarks?

What are Trademarks?

What are trademarks, and why does my business need to register them? The mission and focus of EmergeCounsel are to help entrepreneurs create, grow, protect, and sometimes fight for value. So, I was surprised when I discovered that the most fascinating, strategic, and...