Taco Tuesday and the Shelf Life of a Trademark

Taco Tuesday and the Shelf Life of a Trademark

The term “Taco Tuesday” has been getting tremendous attention lately. Including a globally recognized basketball icon and an internationally franchised restaurant chain. What has all the fuss been about? Intellectual property and trademark laws surrounding a...
An Overview of USPTO Office Actions

An Overview of USPTO Office Actions

AN OVERVIEW OF USPTO OFFICE ACTIONS Approximately three months after the moment when you file your trademark application and pay your fee, you may receive an email advising you that an office action has been assigned to your application. An office action is the...
What are trademarks?

What are trademarks?

What are trademarks, and why does my business need to register them? The mission and focus of EmergeCounsel are to help entrepreneurs create, grow, protect, and sometimes fight for value. So I was surprised when I discovered that the most fascinating, strategic, and...