The term “Taco Tuesday” has been getting tremendous attention lately. Including a globally recognized basketball icon and an internationally franchised restaurant chain. What has all the fuss been about? Intellectual property and trademark laws surrounding a...
AN OVERVIEW OF USPTO OFFICE ACTIONS Approximately three months after the moment when you file your trademark application and pay your fee, you may receive an email advising you that an office action has been assigned to your application. An office action is the...
Not just a name. Choosing your business name is more than the relatively narrow exercise of deciding what “fits” and developing a brand off of it. Instead, you must include a broad search on where your brand fits with other business brands, or you could be sued for...
What are trademarks, and why does my business need to register them? The mission and focus of EmergeCounsel are to help entrepreneurs create, grow, protect, and sometimes fight for value. So, I was surprised when I discovered that the most fascinating, strategic, and...
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