Own The Exit podcast featuring Steven Weigler

Protecting and Maximizing the Value of Your Brand

The conversation revolves around building a personal brand that supports a timeless brand and preparing for a successful exit. The guest, Steven Weigler, shares his experience of building a startup with a lean budget and the challenges he faced. He emphasizes the importance of strategizing and planning for the exit from the very beginning of the business. Protecting the brand and understanding the legal aspects of the business are crucial. The conversation also touches on the concept of personal brand versus building a brand that can be sold to someone else. In this conversation, Steven and Caleb discuss the importance of building a brand that supports a timeless brand rather than relying solely on a personal brand. They emphasize the need for entrepreneurs to be intentional about building a brand for value and consider the long-term implications of their personal brand. They also discuss the importance of understanding the complex structural elements of a business and being actively involved in decision-making. Steven shares his insights on successful entrepreneurs and the habits they have in achieving a successful exit. The conversation concludes with Steven’s advice for entrepreneurs to be in it to win it and to build their business with the end in mind.

If you want to protect and maximize your brand, contact EmergeCounsel today for a free consultation!