The Importance of Documenting and Securing Intellectual Property The Importance of Documenting and Securing Intellectual Property When I interview a new client, one of my first questions is, “What do you ultimately want to do with the business?” Very few people want...
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Brand Protection: A Must for Every Business
Brand Protection for Every Business Starbucks spent $387 million last year alone to create an entire user experience through branding and brand protection. Take away that branding, and the remainder would be nothing but (some would say mediocre) cup of coffee in a...
What is a Trademark?
What is a Trademark? Trademarks are any symbols and/or words legally registered or established to represent a product, service, or company. For businesses, a strong trademark is a powerful tool for creating a solid brand that stands out from other companies. But if...
Why You Should Be Spending Time On Brand Development
Brand development is often perceived as the domain of big companies—the Targets, Walmarts, and Whole Foods of the world. But reality is a little different than most people’s perceptions. As an emerging small business, brand development is pivotal to helping you stand...
Securing Intellectual Property E-Book
An entrepreneur himself, Steven is passionate about helping business owners achieve their goals and receive expert, empathetic legal support.
Trademark Application Issues Ebook
An entrepreneur himself, Steven is passionate about helping business owners achieve their goals and receive expert, empathetic legal support.
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When Does Your Startup Need a Lawyer?
Startup Mindsets Podcast When Does Your Startup Need a Lawyer? Intro: In the episode of Startup Mindsets Podcast – We've all heard the Theranos story about Elizabeth Holmes lying to investors about groundbreaking technology and the lawsuit that followed. Or...
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How Does IP Counsel Analyze What to Protect
Before diving into brand protection, the first step is a thorough analysis of your current position. We always start by asking key questions: Do you want to sell your business? Where are your goods coming from? What procurement and trade channels are you using? Are...
(Almost) Every Business Needs an International Trademark Strategy
What does a global trademark strategy really look like? As Steve Weigler explains in this episode, a well-planned international trademark strategy isn’t just about avoiding infringement headaches; it’s about laying the legal groundwork for sustainable growth, smoother...
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Shrewd Brand Protection Podcast
Shrewd Brand Protection Strategies for Smart Entrepreneurs with Steven Weigler Intro to the episode Brand protection strategies don’t need to be complicated, but they do need to be thought out. Attorney Steve Weigler has some great tips on what you need to focus on to...
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Trademark Protection
Trademark Protection and the Importance of Being Amazon Brand Registered EComcrew Ecommerce Podcast - with Mike Jackness Intro to the episode 'It’s becoming increasingly difficult to sell on Amazon. I know I share the same sentiment with many listeners of this...
Navigating the Legal Aspects of E-commerce
EComcrew E-commerce Podcast with Mike Jackness E499 Navigating Legal Aspects of E-commerce Intro to the Episode Mike Jackness of EComcrew interviews ecommerce lawyer Steven Weigler, who shares his expert knowledge on the legal aspects of starting, growing, and exiting...
Go in-depth with ebooks:
Trademark Protection
Trademark Protection and the Importance of Being Amazon Brand Registered EComcrew Ecommerce Podcast - with Mike Jackness Intro to the episode 'It’s becoming increasingly difficult to sell on Amazon. I know I share the same sentiment with many listeners of this...
Navigating the Legal Aspects of E-commerce
EComcrew E-commerce Podcast with Mike Jackness E499 Navigating Legal Aspects of E-commerce Intro to the Episode Mike Jackness of EComcrew interviews ecommerce lawyer Steven Weigler, who shares his expert knowledge on the legal aspects of starting, growing, and exiting...