We like to think of intellectual property protection as building a wall around your business. You might not need the same massive wall that Apple has for computers or McDonald’s for fast food, but you do need a solid one. That wall is made up of various IP elements,...

Trademark laws might follow similar principles across jurisdictions, but every country has its own nuances, and missing those differences can be costly. That’s why we invest time and effort into building real relationships with trusted foreign counsel. From supply...

Thinking of trademarking your brand? A quick scan of the USPTO registry isn’t enough. In this episode, Steve Weigler explains why common law trademarks matter just as much, and sometimes more, than registered ones in the U.S. Even if a name isn’t listed on the...

When we talk about protecting your brand, we first need to ask, what exactly is the brand? At the early or even mid-stage of a business, the value proposition might be as simple as a name. For example, “Steve’s Paper Clips.” You can’t trademark “paper clips”, it’s a...

Before diving into brand protection, the first step is a thorough analysis of your current position. We always start by asking key questions: Do you want to sell your business? Where are your goods coming from? What procurement and trade channels are you using? Are...

What does a global trademark strategy really look like? As Steve Weigler explains in this episode, a well-planned international trademark strategy isn’t just about avoiding infringement headaches; it’s about laying the legal groundwork for sustainable growth, smoother...