First, the European Union recently began enforcing its General Data Protection Regulation (GDPR), which protects visitors to websites from unknowingly having their personal data gathered for website business use. Some states, including California and Colorado, are passing their versions. These regulations affect all businesses, including those not used for ecommerce. Accordingly, it is more important than ever for companies to be clear about what kind of data they are gathering from their visitors and how that data will be used.
Here are three significant benefits of putting policies in place:
1. Avoiding lawsuits
2. You establish trust with website visitors
3. You can safely do business worldwide
An experienced firm such as EmergeCounsel can help ensure that you’re compliant with GDPR and aren’t putting your business at risk of a lawsuit. We are also experts in the interrelated issue of protecting trademarks, copyrights, and other IP; contact our experienced team today!