Thinking of trademarking your brand? A quick scan of the USPTO registry isn’t enough.
In this episode, Steve Weigler explains why common law trademarks matter just as much, and sometimes more, than registered ones in the U.S. Even if a name isn’t listed on the registry, someone could still have prior rights if they’ve been using it in commerce.
That’s why EmergeCounsel always insists on a detailed, algorithmic trademark search before filing. It’s how we uncover risks early, avoid costly infringement claims, and protect what matters most: your ability to build a brand that’s truly yours.
Learn more about how we approach cross-border IP protection with strategy and scale in mind: https://emergecounsel.com/strategic-ip-protection/